by Michael Rodriguez | Jul 29, 2020 | Industry News
With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a...
by Michael Rodriguez | Jul 28, 2020 | Industry News
Pypestream, an enterprise conversational AI platform, has launched a Conversational Ads tool designed to help businesses engage with prospects and customers at scale through personalized, interactive display ads. Conversational Ads aims to transform present-day...
by Michael Rodriguez | Jul 28, 2020 | Industry News
Usermind, an Experience Orchestration (XO) Platform, has partnered with marketing and sales platform MarketStar to help customer success teams orchestrate customer journeys that achieve better business outcomes. The partnership combines Usermind’s XO platform...
by Michael Rodriguez | Jul 27, 2020 | Industry News
6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated...
by Michael Rodriguez | Jul 27, 2020 | Solution Spotlight
Event success platform Bizzabo intends to help companies streamline event operations and create rewarding and impactful experiences for their buyers by amplifying their brand, deepening relationships and growing their events’ impact. BACK-OF-THE-BOX DETAILS The...
by Nick Runyon, PFL | Jul 24, 2020 | Demanding Views
The question on every marketer’s mind right now is, “What do we do next?” Events are canceled, but marketing teams are still expected to deliver results as they did before COVID-19 hit. Some of the biggest brands are making bold moves with direct mail, and those...
by Michael Rodriguez | Jul 24, 2020 | Case Studies
Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize its ability to better reach its ICP and potential enterprise accounts. The company sought to improve its cadence management by using a sales...
by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about...
by Michael Rodriguez | Jul 23, 2020 | Financial News
Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity Partners (SEP) and existing investors. The company plans to use the funding to increase and improve the production of its digital experiences...
by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
As the future of business remains uncertain for many B2B organizations, Salesforce has released three new innovative services to help marketers understand what prospects and customers are doing to better assist them in their buying journeys. The company recently...
by Michael Rodriguez | Jul 22, 2020 | Industry News
Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences to their buyers, accelerating digital transformations and strengthening real-time data security. The partnership intends to provide:...
by Klaudia Tirico | Jul 22, 2020 | Industry News
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution...
