by Jason Michaels, Accenture Interactive | Jul 13, 2020 | Demanding Views
Today’s B2B sellers face an unprecedented challenge when it comes to customer retention. Accenture Interactive’s Service is the New Sales study of more than 700 B2B buyers revealed that 80% of frequent buyers have either switched sellers in the past year,...
by Michael Rodriguez | Jul 13, 2020 | Solution Spotlight
SalesIntel, a sales intelligence platform, offers a B2B contact data platform that is designed to position marketing and sales professionals to identify, connect with and engage qualified prospects. BACK-OF-THE-BOX DETAILS The B2B contact data platform aims to provide...
by Michael Rodriguez | Jul 10, 2020 | Industry News
PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and recording their results over the last year. The report highlights the impact of direct mail on ROI, the importance of data...
by Marjorie Romeyn-Sanabria | Jul 10, 2020 | Industry News
Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add...
by Marjorie Romeyn-Sanabria | Jul 8, 2020 | Industry News
VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry...
by Michael Rodriguez | Jul 8, 2020 | Industry News
Mediafly, a sales enablement technology provider, announced Mediafly Content Hub for its solution suite, intending to provide marketers with the ability to manage and share personalized sales content for engagement at every stage of the buyer’s journey. The...
by Marjorie Romeyn-Sanabria | Jul 6, 2020 | Industry News
RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement...
by Greg Harbinson, Centerline Digital | Jul 6, 2020 | Demanding Views
Every brand or enterprise is crafting and refining their digital strategy on a daily basis. However, especially in the world of B2B, companies fall into many of the same mistakes. According to a 2019 Forrester report, “44% of B2B buyers expect to do more than...
by Michael Rodriguez | Jul 2, 2020 | Solution Spotlight
INFUSEmedia, a demand generation engine, has launched its Lead Cascade solution, designed to allow marketers to fill all stages of their funnel with qualified leads. BACK-OF-THE-BOX DETAILS Lead Cascade aims to generate bottom-of-the-funnel leads at different levels...
by Klaudia Tirico | Jul 1, 2020 | Industry News
The B2B buyer’s journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has revealed that modern buyers are now looking to be treated as equal partners with a vendor. That means it is no longer about convincing a buyer to...
by Michael Rodriguez | Jun 30, 2020 | Industry News
INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic. This...
by Michael Rodriguez | Jun 30, 2020 | Industry News
Attendify, a SaaS event management provider, launched Attendify for Virtual Events, a new platform that aims to help marketers develop virtual and hybrid event experiences that engage with audiences on the same level as physical events. Attendify for Virtual Events is...
