by By Sal LoSauro | Jun 30, 2020 | Blog
Welcome to my blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the...
by Cheri Keith, ON24 | Jun 29, 2020 | Demanding Views
We are months into the COVID-19 lockdowns. That means it’s been a full quarter, from mid-March to mid-June. But the ramifications of this COVID quarter will be felt for months, if not years. If you’re like most marketers, you’ve had to drastically...
by Michael Rodriguez | Jun 29, 2020 | Industry News
Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations video technology that engages their target audiences while hosting virtual events. The solution aims to provide customers with the...
by Michael Rodriguez | Jun 29, 2020 | Solution Spotlight
The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score, prioritize and apply artificial intelligence (AI) to their data management and ABM strategies, positioning users to take advantage of potential...
by Michael Rodriguez | Jun 24, 2020 | Industry News
Mediafly, a sales enablement and content management software provider, has partnered with Zoom to create an integration that optimizes their sales’ workflow while working remotely. The integration is designed for sales teams to optimize their presentations in...
by Michael Rodriguez | Jun 24, 2020 | Industry News
Tegrita, a martech consulting firm, has teamed up with Fabl, a content marketing, management and publishing platform, becoming Fabl’s first service provider. The strategic partnership is part of a broad “TegX” initiative, which aims to provide an innovative...
by Michael Rodriguez | Jun 24, 2020 | Industry News
Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s...
by Michael Rodriguez | Jun 24, 2020 | Industry News
The B2B buyer’s journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this year. These changing realities are forcing sales and marketing teams to adjust the way they engage and address customer...
by Marjorie Romeyn-Sanabria | Jun 23, 2020 | Industry News
IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media brands around the world with one of the fastest-growing providers of ABM and B2B martech solutions. In announcing the acquisition, Mohamed Ali, CEO of IDG, pointed to the...
by Michael Rodriguez | Jun 22, 2020 | Solution Spotlight
Introhive, a customer relationship management and intelligence service, has launched a Productivity Intelligence suite that aims to help sales teams optimize data-driven strategies and improve their performance. BACK-OF-THE-BOX DETAILS The Productivity Intelligence...
by Zak Hemraj, Loopio | Jun 20, 2020 | Demanding Views
In a recent study involving 500 companies, nearly half of marketing and sales leaders said that responding to Requests for Proposals (RFPs) takes time away from more important activities. Yes, RFPs are time-consuming. However, research from the RFP Response Management...
by Michael Rodriguez | Jun 19, 2020 | Industry News
Dun&Bradstreet, a global provider of business decision data and analytics, has launched new features and capabilities to its account-based marketing platform. The updates are to help marketers engage and convert buyers with built-in account-based ads and...
