by Michael Rodriguez | Jun 24, 2020 | Industry News
The B2B buyer’s journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this year. These changing realities are forcing sales and marketing teams to adjust the way they engage and address customer...
by Marjorie Romeyn-Sanabria | Jun 23, 2020 | Industry News
IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media brands around the world with one of the fastest-growing providers of ABM and B2B martech solutions. In announcing the acquisition, Mohamed Ali, CEO of IDG, pointed to the...
by Michael Rodriguez | Jun 22, 2020 | Solution Spotlight
Introhive, a customer relationship management and intelligence service, has launched a Productivity Intelligence suite that aims to help sales teams optimize data-driven strategies and improve their performance. BACK-OF-THE-BOX DETAILS The Productivity Intelligence...
by Zak Hemraj, Loopio | Jun 20, 2020 | Demanding Views
In a recent study involving 500 companies, nearly half of marketing and sales leaders said that responding to Requests for Proposals (RFPs) takes time away from more important activities. Yes, RFPs are time-consuming. However, research from the RFP Response Management...
by Michael Rodriguez | Jun 19, 2020 | Industry News
Dun&Bradstreet, a global provider of business decision data and analytics, has launched new features and capabilities to its account-based marketing platform. The updates are to help marketers engage and convert buyers with built-in account-based ads and...
by Michael Rodriguez | Jun 18, 2020 | Financial News
Sales engagement platform and unicorn startup Outreach has raised $50 million in funding led by Sands Capital Ventures, with additional funding from Salesforce Ventures. The round brings Outreach’s overall valuation up to $1.33 billion and total funding up to...
by Michael Rodriguez | Jun 17, 2020 | Blog
The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for...
by Michael Rodriguez | Jun 17, 2020 | Industry News
Act-On Software, a growth marketing platform, has unveiled updated capabilities, a refreshed interface and new product announcements designed to help users grow their business, deliver exceptional brand experiences and drive personalized product engagement. The new...
by Klaudia Tirico | Jun 16, 2020 | Industry News
ABM platform Demandbase has acquired Engagio, a B2B account-based engagement platform, to combine forces within the ABM ecosystem and accelerate the development of a next-generation B2B martech platform. Terms of the deal were not disclosed. The Demandbase end-to-end...
by Michael Rodriguez | Jun 15, 2020 | Industry News
Indigo Slate, a customer experience agency under Zensar, has launched its Everywhere Experiences solution, designed to help users build and customize virtual events and workshops. The solution combines Indigo Slate’s end-to-end conceptualization, consultation,...
by Michael Rodriguez | Jun 15, 2020 | Solution Spotlight
Intellimize, a personalization and conversion provider, is designed to help marketers drive conversions and revenue growth by using artificial intelligence to personalize websites to deliver the right experience to each visitor on any device. Companies rely on...
by Ed King, Openprise | Jun 12, 2020 | Demanding Views
Kids can’t swallow pills, so children’s vitamins are offered in chewable forms instead. While the ingredients matter, the delivery mechanism is equally important if you want your child to eat the vitamins instead of throwing them on the floor. It’s...
