by Marjorie Romeyn-Sanabria | Jun 1, 2020 | Case Studies
6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading...
by Marjorie Romeyn-Sanabria | Jun 1, 2020 | Industry News
According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or...
by Michael Rodriguez | Jun 1, 2020 | Solution Spotlight
B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads. BACK-OF-THE-BOX DETAILS B2Lead’s ABM...
by Michael Rodriguez | May 28, 2020 | Industry News
Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B content creation and personalization. The Seismic Storytelling Platform is designed for personalized content creation, allowing...
by Klaudia Tirico | May 27, 2020 | Industry News
In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations. Phil...
by Michael Rodriguez | May 26, 2020 | Solution Spotlight
Marketpoint, a marketing solutions agency, has updated its CRM solution with new features designed to optimize performance and to provide enhanced support services for users. BACK-OF-THE-BOX DETAILS Marketpoint has rewritten CRM 3.0’s user interface code for...
by Michael Rodriguez | May 23, 2020 | Industry News
6sense, an account engagement platform, has announced the integration of its Dynamic Segments with LinkedIn’s Campaign Manager feature. The initiative aims to provide users with the ability to leverage 6sense’s account and intent data insights for LinkedIn...
by Marjorie Romeyn-Sanabria | May 22, 2020 | Demanding Views
2020 has proven to be a difficult year for B2B markers, requiring them to pivot strategies and reallocate budgets amid our new reality. Technology is now playing an even greater role as marketers work to achieve revenue success. Demand Gen Report sat down with...
by Michael Rodriguez | May 21, 2020 | Industry News
Sales Hacker, a sales education platform, has launched the Sales Hacker Community, an interactive and educational hub where sales professionals can network with industry thought leaders and peers for sales expertise, knowledge and professional development. The Sales...
by Michael Rodriguez | May 21, 2020 | Industry News
Uberflip, a digital content marketing platform, has launched an ecosystem of integrations and apps designed to help marketers to connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. Uberflip Marketplace is designed to be a hub for...
by Marjorie Romeyn-Sanabria & Michael Rodriguez | May 20, 2020 | Industry News
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers...
by Adrian Cohn, Smartling | May 19, 2020 | Demanding Views
Event marketing has always been a significant part of Smartling’s strategy. Events are known to be reliable demand generation opportunities, and they provide the opportunity for our team to nurture relationships. But it’s fair to say there won’t be...
