by Klaudia Tirico | Mar 18, 2020 | Industry News
Messaging apps such as WhatsApp, Messenger from Facebook and Google Hangouts are common tools to use to connect with friends and family. But they are quickly becoming more widely adopted by B2B and B2C businesses, especially as buyers continue to demand more...
by Kim Zimmermann | Mar 18, 2020 | Industry News
ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the...
by Klaudia Tirico | Mar 18, 2020 | Blog
The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3...
by Klaudia Tirico | Mar 17, 2020 | Industry News
With the widespread event occurring nationwide, field marketers are turning their focus to digital content. However, a new report from the CMO Council states that “most marketing organizations lack the necessary capabilities and processes to keep pace with a growing...
by Klaudia Tirico | Mar 17, 2020 | Solution Spotlight
Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that...
by James Huddleston, Certain | Mar 17, 2020 | Demanding Views
Data means everything to today’s businesses. Market intelligence firm IDC predicted the amount of newly created data in 2020 would grow 44X to reach 35 trillion gigabytes. By 2018, we were already well on our way to exceeding that estimation. Numbers aside, this...
by Kim Zimmermann | Mar 16, 2020 | Case Studies
Like many B2B companies, Televerde historically concentrated on driving demand and accelerating sales through high-volume outreach to prospects. While that strategy had been successful over the years, the sales and marketing solutions provider focused on the sales...
by Kim Zimmermann | Mar 16, 2020 | Industry News
Mobile lead capture solution provider Zuant announced an application designed to ensure leads from events receive timely follow-up and nurturing. Zuant’s Lead Follow-up aims to automate and streamline the process of engaging with leads post-show to improve...
by Klaudia Tirico | Mar 13, 2020 | Industry News
With multiple spring conferences and trade shows announcing cancellations and postponements due to concerns surrounding the COVID-19 outbreak, field marketers and demand gen teams have scrambled to fill pipeline quotas and reallocate marketing budgets. “It’s...
by Jim O'Neill, Brightcove | Mar 13, 2020 | Demanding Views
As concerns about the coronavirus and its impact on business around the globe continue to ramp up, it’s never been more obvious that establishing sound business continuity plans is crucial. In many ways, “business continuity” really is just another way of saying...
by Kim Zimmermann | Mar 11, 2020 | Industry News
Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The transaction took place just months after Nudge.ai shut down. Affinity will acquire the Nudge.ai technology,...
by Kim Zimmermann | Mar 11, 2020 | Industry News
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack —...
