by Klaudia Tirico | Mar 13, 2020 | Industry News
With multiple spring conferences and trade shows announcing cancellations and postponements due to concerns surrounding the COVID-19 outbreak, field marketers and demand gen teams have scrambled to fill pipeline quotas and reallocate marketing budgets. “It’s...
by Jim O'Neill, Brightcove | Mar 13, 2020 | Demanding Views
As concerns about the coronavirus and its impact on business around the globe continue to ramp up, it’s never been more obvious that establishing sound business continuity plans is crucial. In many ways, “business continuity” really is just another way of saying...
by Kim Zimmermann | Mar 11, 2020 | Industry News
Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The transaction took place just months after Nudge.ai shut down. Affinity will acquire the Nudge.ai technology,...
by Kim Zimmermann | Mar 11, 2020 | Industry News
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack —...
by Klaudia Tirico | Mar 10, 2020 | Industry News
VanillaSoft, a sales engagement software provider for inside sales, has launched a new series in recognition of International Women’s Day. The #WomenInSales video series, which will run throughout the month of March, will feature conversations with female...
by Klaudia Tirico | Mar 10, 2020 | Solution Spotlight
Allego is designed to deliver content and collaboration to sales reps when and where they need it. Salespeople use Allego to record their sales presentations, messaging ideas or competitive insights via mobile device and upload it for review, gain point-in-time...
by Randy Frisch, Uberflip | Mar 9, 2020 | Demanding Views
There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue. But as...
by Kim Zimmermann | Mar 9, 2020 | Industry News
True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing...
by Klaudia Tirico | Mar 6, 2020 | Industry News
Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative...
by Kim Zimmermann | Mar 6, 2020 | Industry News
In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and...
by Brian Faussette | Mar 6, 2020 | Industry News
Brainshark, a sales enablement platform provider, has revealed a strategic partnership with The Enablement Group, a management and performance support consultancy. The Enablement Group provides services such as creative consultation, instructional design,...
by Kim Zimmermann | Mar 6, 2020 | Industry News
While Spring normally marks the start of conference season in the marketing community, concerns around the coronavirus outbreak have forced the cancelation or postponement of a number of events this year. Adobe, SalesLoft, Oracle and Demandbase are among the marketing...
