Coronavirus Concerns Cancel Many Spring Marketing Conferences

Published: March 6, 2020

Screen Shot 2020 03 06 at 12.25.45 PMWhile Spring normally marks the start of conference season in the marketing community, concerns around the coronavirus outbreak have forced the cancelation or postponement of a number of events this year. Adobe, SalesLoft, Oracle and Demandbase are among the marketing technology leaders canceling or postponing their upcoming in-person events.

Large-scale marketing conferences are among many business meetings being shut down worldwide, with direct economic loss reaching $666 million, according to estimates from PredictHQ, a data intelligence company.

A survey of 400 businesses by the Global Business Travel Association also revealed that early two-thirds (65%) of GBTA companies report they have canceled at least a “few” meetings or events. Nearly one-fifth of respondents (18%) report that they’ve canceled “many” events, and one-fourth (25%) have canceled “some” meetings or events.

The list of sales and marketing events which have been canceled or rescheduled due to the virus includes:

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  • SalesLoft’s Rev2020 event, which was scheduled for March 9-11 in San Francisco, SalesLoft CEO Kyle Porter wrote on LinkedIn that more than 2,000 attendees were expected.
  • Demandbase postponed its upcoming ABM event, 2020 ABM Innovation Summit, scheduled for March 17-18 in San Francisco, and is planning to reschedule the event in the Fall. The company will be airing a virtual keynote on March 17th from 9-10 am PT.
  • Adobe announced plans to turn its Adobe Summit 2020, originally scheduled for March 29 to April 2 in Las Vegas, into an online event.
  • Outreach announced plans to cancel its Unleash 2020 conference (originally scheduled for April 7-9 in San Diego), with plans to convert the program into a virtual event.

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