True Influence Marks Record Year For Growth & Revenue Milestones

Published: March 9, 2020

True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials.

“We are committed to providing our customers with the best solutions available to streamline their sales and marketing efforts, improving their success rate and increasing revenue,” said Brian Giese, CEO of True Influence, in a statement. “As part of this effort, we are continually improving our existing solutions, as well as developing new, innovative solutions.”

Some additional 2019 financial highlights included a 31% year-over-year revenue in 2019 and the addition of 143 new customers, according to the announcement.

Company executives noted enhancements to its solutions in 2019 that helped achieve record growth and revenue, including:

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
  • Created the True Influence Marketing Cloud™ designed to enable customers to see their demand generation and sales efforts within an integrated marketing platform;
  • Developed the True Influence Identify Graph Triangulation™ aimed at creating intent contact graph that includes the touchpoints of physical, web/browser, email, e-commerce, device ID and mobile telephone number, social media, name, email address and social handle, and transactional and customer ID; and
  • Upgraded True Influence Relevance Engine® with the intent of providing more advanced analytics to include Artificial Intelligence and Natural Language Processing.

Additionally, company officials announced an expansion of its Customer Advisory Committee to broaden the specialized knowledge and perspective they provide to True Influence. Members include executives from companies such as Adobe, SAP, SAS, Imprivata and more.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series