True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and retain customers.
The True Influence Marketing Cloud aims to support cross-channel marketing and sales by providing higher engagement for campaigns and sales appointments, as well as the ability to personalize B2B strategies, optimize tactics and gain near real-time analytics and insights. It is intended to provide on-time and accurate demand generation, brand protection and campaign analytics critical to the success of any integrated marketing campaign.
“Being able to maintain and manage critical data is key to the ongoing success of sales and marketing programs, and ultimately, the bottom line for a company,” said Brian Giese, CEO of True Influence, in a statement. “Our new Marketing Cloud provides all marketing and sales tactics in a single location with results for each campaign, allowing users to make changes in real-time and increase the effectiveness of campaign actions in one place.”