Demand Gen Report

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Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report

Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion...

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

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Successful B2b Marketing Team Strategizing Targeting and Lead Generation

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An illustration depicts a team of four diverse individuals working together in a modern office setting. They use computers, tablets, and whiteboards to collaborate effectively

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…

Demanding Views January 27

A businessperson, holding hands, cooperate during a corporate meeting. review a graph document together, discussing strategies and financial data to achieve successful outcomes and effective

Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.

Industry News January 24

Hand touching on virtual screen to communicate with artificial intelligence robot or chatbot technology concept. Vector illustration.

Bridging The Gap: Why AI Must Be Embraced In Customer Service

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in…

Demanding Views January 21