Demand Gen Report

AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s...

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

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Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of…

Industry News January 29

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…

Industry News January 28

Humans type the keyboard by working with AI, Artificial Intelligence, Learning Business Internet Technology Concepts in futuristic business, and developing innovations for future technology changes.

Reimagining Account-Based Marketing In The Age Of AI

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…

Feature January 27