by Kelly Lindenau | Jan 8, 2025 | Feature
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative...
by David Greenberg, Conversica | Jan 7, 2025 | Demanding Views
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents can scale to meet the most dramatic spikes in customer demand, instantaneously learn...
by Kelly Lindenau | Jan 6, 2025 | Industry News
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio. Through the acquisition, Marketbridge plans to accelerate the delivery of...
by Kelly Lindenau | Dec 31, 2024 | Feature
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics and compiled a list of our five most-read articles, which offer a...
by Kelly Lindenau | Dec 26, 2024 | Feature
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education to adoption, as he helps marketers turn podcasting from a “passion”...
by Kelly Lindenau | Dec 24, 2024 | Feature
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top five articles that received the most hits revolved around enhancing...
by Kelly Lindenau | Dec 19, 2024 | Industry News
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools (60%), video (53%) and podcast advertising (50%). Additionally, 64% of...
by Kelly Lindenau | Dec 18, 2024 | Blog
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed. The survey — fielded by revenue intelligence provider Gong — explored how...
by Kelly Lindenau | Dec 18, 2024 | Industry News
Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows. As part of the release, the company introduced: A no-code App Builder that seeks to connect relevant data sources and...
by Mark Walker, Nue | Dec 13, 2024 | Demanding Views
On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed to the same streaming provider. At first glance, this looks disastrous — 50% attrition...
by Kelly Lindenau | Dec 12, 2024 | Industry News
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from more than 1 trillion monthly interactions and...
by Kelly Lindenau | Dec 11, 2024 | Industry News
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented by event management platform RainFocus — also highlighted the...
