by John Moore, Bigtincan | Jan 13, 2020 | Demanding Views
According to the Bureau of Labor Statistics, approximately 6.5 million jobs have been added to the U.S. economy since January 2017. Of those 6.5 million jobs, the number of sales enablement positions has grown drastically. In fact, Paul Krajewski, who has been...
by Klaudia Tirico | Jan 13, 2020 | Solution Spotlight
Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer profiles from every touchpoint, Tealium Predict aims to create and activate trustworthy machine learning insights using...
by Klaudia Tirico | Jan 13, 2020 | Industry News
Dun & Bradstreet, provider of business data and analytics, has acquired Orb Intelligence, digital business identity and firmographic data provider. The terms of the deal were undisclosed. The deal follows and complements Dun & Bradstreet’s July 2019...
by Klaudia Tirico | Jan 9, 2020 | Industry News
Certain Inc., an enterprise event automation platform, has partnered with global meeting management platform Meetingselect to provide integrated strategic meetings management (SMM) solutions to Certain’s enterprise customers. The company also announced the...
by Klaudia Tirico | Jan 9, 2020 | Industry News
HubSpot has announced new features and capabilities within its Marketing Hub Enterprise solution, including revenue attribution reporting, AI-powered A/B testing and account-based marketing tools. The new features are designed to give users a complete view of the...
by Klaudia Tirico | Jan 7, 2020 | Industry News
Perficient, a digital transformation consulting firm, has acquired MedTouch LLC, a digital healthcare marketing and technology consultancy. Terms of the deal were not disclosed. According to the company, the acquisition will allow Perficient to broaden its healthcare...
by Klaudia Tirico | Jan 3, 2020 | Solution Spotlight
Imagen is an intuitive video management platform that is designed to enable sports organizations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control and insight. Imagen is being used by global...
by Brian Anderson | Jan 3, 2020 | Blog
We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according...
by Brian Anderson | Jan 2, 2020 | Blog
Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or...
by Geoff Birnes, Atrium | Jan 2, 2020 | Demanding Views
Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics....
by Brian Faussette | Dec 20, 2019 | Industry News
6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account information. The feature leverages 6sense’s Company Graph to...
by Brian Anderson | Dec 18, 2019 | Blog
Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships...
