by Peter Gillett, CEO of Zuant | Dec 3, 2019 | Demanding Views
Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread enough chips across the table, the roulette table of sales will uncover a golden opportunity. But in today’s digital age, with so much information available...
by Brian Faussette | Dec 3, 2019 | Financial News
Gong, a revenue intelligence platform, has raised $65 million in a Series C round led by Sequoia Capital, with participation from Battery Ventures, Norwest Venture Partners, Wing Venture Capital, NextWorld Capital, Cisco Investments and Shlomo Kramer. With the...
by Klaudia Tirico | Dec 2, 2019 | Solution Spotlight
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in...
by Brian Faussette | Nov 26, 2019 | Industry News
TechTarget, a purchase intent data and services provider, released new updates to its IT Deal Alert Priority Engine TM platform designed to increase sales productivity and effectiveness. The new updates aim to equip sales reps with access and dynamic...
by Klaudia Tirico | Nov 26, 2019 | Case Studies
When The SALT Group, a company that provides operating costs and expense reduction services, needed a solution that could double sales, cut costs in half and standardize and improve their call center, they looked to VanillaSoft’s platform to achieve these...
by Brian Faussette | Nov 21, 2019 | Industry News
Idio has been acquired by digital experience company Episerver, backed by Insight Partners. Now supported by a company with a wider partner ecosystem, the acquisition enables Idio to enhance their resourced teams and product roadmap. The combined company intends to...
by Andrew Gaffney | Nov 21, 2019 | Industry News
The B2B marketing action stretched far beyond the Moscone Center during Dreamforce, as more than 2,500 attendees convened at the historic San Francisco Mint building this week for the fourth annual OpsStars event. Growing approximately 60% over last year’s...
by Brian Anderson | Nov 21, 2019 | Industry News
Demandbase announced that it has promoted Gabe Rogol, the company’s CRO, to CEO. The company’s former CEO and co-founder Chris Golec will become the company’s Chief Strategy Officer. Gabe Rogol joined the company in 2012 and helped develop the sales...
by Brian Faussette | Nov 21, 2019 | Industry News
Optimizely is partnering with Salesforce for an integration that would provide a complete view of data and measure the impact of digital efforts. The integration aims to provide value not just in digital apps, but also with people and processes by offering a...
by Brian Faussette | Nov 21, 2019 | Blog
In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up to $2.6 billion by 2024. Also, 76% of organizations increased their enablement budget. This trend in sales enablement is indicative of “the customer era,” a...
by Klaudia Tirico | Nov 21, 2019 | Industry News
The ABM orchestration platform 6sense has partnered with Drift, a conversational marketing and sales technology company, to provide users with account identification capabilities via Drift’s Intel feature, which is designed to enable marketers to turn anonymous...
by Klaudia Tirico | Nov 20, 2019 | Industry News
Dreamforce 2019 kicked off in full force this week, bringing thousands of “Trailblazers” to the heart of San Francisco for four days of learning and networking. The common theme coming out of the morning keynote — as well as other presentations throughout day one —...
