by Amanda Hollenbeck | Oct 14, 2019 | Solution Spotlight
Contentful, an enterprise back-end CMS platform, unveiled an integration with customer experience optimization company Optimizely. The integration aims to help users test content effectiveness and optimize for conversions without leaving Contentful’s web app....
by Amanda Hollenbeck | Oct 11, 2019 | Industry News
NewsCred revealed Marketing Work Requests, which aims to help marketers fulfill inbound requests from different areas of the organization through its new routing and prioritization solution. Once integrated into NewsCred’s content management system, the solution...
by Amanda Hollenbeck | Oct 10, 2019 | Industry News
Demandbase has added service providers to the next phase of its ABM Ecosystem, which the company launched in May 2019. The goal of the ecosystem is to bring together best-of-breed B2B technologies and service providers to leverage data-driven insights on...
by Klaudia Tirico | Oct 9, 2019 | Industry News
As marketing teams begin to develop their strategies for 2020, new research from Gartner has revealed that today’s CMOs are very optimistic about economic and budgetary outlooks. However, the research also shows that marketing budgets dropped below 11% of...
by Amanda Hollenbeck | Oct 9, 2019 | Industry News
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate Unified Marketing Planning Platform in collaboration with leading advisors. The update aims to enable marketing and financial planners to...
by Klaudia Tirico | Oct 9, 2019 | Blog
via GIPHY You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020...
by Rashmi Vittal, Conversica | Oct 8, 2019 | Demanding Views
The critical relationship between marketing and sales may not always be the smoothest of relationships. But what is certainly true is that the sales and marketing partnership is one of the most important relationships for driving corporate success. A lack of alignment...
by Amanda Hollenbeck | Oct 7, 2019 | Industry News
6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in...
by Brian Faussette | Oct 7, 2019 | Industry News
Metadata.io, an AI-powered marketing operations platform, has launched new capabilities designed to alleviate manual marketing tasks, including enhanced customization, notification and UI/UX advancements. The new features position users to: Upload and manage ABM lists...
by Amanda Hollenbeck | Oct 4, 2019 | Solution Spotlight
Aviso’s AI-powered Compass is designed to help sales and go-to-market teams find their revenue True North. Enhancements to Aviso’s AI-Guided Selling platform aim to provide mission critical deal insights, drive accurate forecasting and unify deal...
by Brian Faussette | Oct 4, 2019 | Industry News
Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to enable Marketo Engage customers to incorporate video assets into their marketing strategies. The partnership aims to allow marketers to easily...
by Amanda Hollenbeck | Oct 4, 2019 | Industry News
InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams, to bring real-time actionable intelligence to their revenue operations platform. Terms of the deal were undisclosed. With...
