by Sherrie Mersdorf, Evariant | Aug 13, 2019 | Demanding Views
When you’re looking to buy something, which situation do you prefer? Getting instantly accessible information that’s specific to your needs and decision-making process or sifting through an amalgamation of random content and items? It’s a no-brainer,...
by Brianna Ruback | Aug 13, 2019 | Industry News
LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts. The new partner category aims to provide: Audience...
by Brianna Ruback | Aug 12, 2019 | Industry News
Conversica, an AI marketing and sales software provider, has launched new capabilities designed to help users personalize conversations with prospects and customers. The enhancements intend to help users more precisely focus on the purpose of each conversation they...
by Brianna Ruback | Aug 12, 2019 | Solution Spotlight
Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With email branding, email signature management and analytics, Black Pearl aims to make external-facing functions like marketing and sales smarter....
by Brianna Ruback | Aug 9, 2019 | Industry News
Salesforce announced plans to acquire ClickSoftware, a field service management solution provider, for approximately $1.35 billion. The acquisition aims to empower Salesforce Service Cloud’s service employees from the contact center to the field to provide...
by Elise Schoening | Aug 8, 2019 | Blog
The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and...
by Klaudia Tirico | Aug 7, 2019 | Blog
We’re less than a week away from the first-ever B2B Sales & Marketing Exchange and the entire Demand Gen Report team is gearing up for kick off. More than 1,000 B2B marketing and sales professionals will make their way to the brand-new Boston Encore Harbor...
by Brianna Ruback | Aug 7, 2019 | Industry News
As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual...
by Brianna Ruback | Aug 7, 2019 | Industry News
AdRoll Group, a B2B growth platform company, has generated 16% revenue growth in the second quarter of 2019, with its profit growing 300% YoY. The company’s headcount is forecasted to grow 35% over the next year, as it intends on venturing into new software and...
by Brianna Ruback | Aug 6, 2019 | Industry News
Zylotech, a B2B customer data platform (CDP) company, is partnering with Bombora, a B2B intent data provider. The partnership is designed to identify key accounts and personas to help increase ABM revenue. Zylotech’s CDP will now feature Bombora’s intent...
by Elise Schoening | Aug 6, 2019 | Industry News
Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s...
by Peter Gillett, Zuant | Aug 5, 2019 | Demanding Views
The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the...
