by Elise Schoening | Aug 5, 2019 | Solution Spotlight
Intercom’s Inbox is designed to enable sales and support teams to host all of the information and tools they need in one place. The solution aims to provide context alongside customer conversations and trigger actions in external tools with one click. It is also...
by Marisa Jentz | Jul 30, 2019 | Blog
The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences —...
by Brianna Ruback | Jul 30, 2019 | Solution Spotlight
Chorus.ai, a conversation intelligence platform, launched Coaching Initiatives and Scorecards tools designed to help sales enablement leaders provide high-impact coaching to sales professionals in less time. FEATURES/FUNCTIONALITY The new tools aim to enable sales...
by Elise Schoening | Jul 29, 2019 | Industry News
PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead all customer-facing departments, such as sales, marketing and customer experience, and oversee the company’s expansion into Europe....
by Elise Schoening | Jul 29, 2019 | Industry News
MindTickle, a sales enablement and sales readiness platform, announced it has raised $40 million in Series C funding led by Norwest Venture Partners. Accel Partners, Canaan, NewView Capital and Qualcomm Ventures LLC also participated in the round, which brings...
by Mike Orr, Grapevine6 | Jul 29, 2019 | Demanding Views
In the early stages of launching my company Grapevine6, we met with all kinds of businesses to find a fit for our social engagement tool. One of those early conversations summed up the negative perception of social selling. The director of an inside sales team asked,...
by Brianna Ruback | Jul 25, 2019 | Industry News
Bigtincan, an AI-based sales enablement platform, has acquired Veelo, a cloud-based marketing and sales enablement provider, for an undisclosed fee. The acquisition aims to expand Bigtincan’s presence and offerings in the technology market vertical, as well as...
by Demand Gen Report Team | Jul 24, 2019 | Industry News
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other...
by Elise Schoening | Jul 24, 2019 | Industry News
A little over a year has passed since the General Data Protection Regulation (GDPR) took effect, but marketers are not out the woods yet. On the contrary, the wave of privacy regulations seems to have just begun, and the latest legislation, the California Consumer...
by Ray Kingman, Semcasting | Jul 23, 2019 | Demanding Views
Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated number of prospects at the top of the funnel doesn’t work the...
by Brianna Ruback | Jul 23, 2019 | Industry News
TrustRadius, a B2B software and services review site, has raised $12.5 million in Series C funding, bringing its total equity financing to $25 million. The most recent funding round was led by Next Coast Ventures, with participation from returning investors LikeOak...
by Elise Schoening | Jul 22, 2019 | Solution Spotlight
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing attribution logic. It is positioned to fuse attribution and analytical data with program tracking to make authentic, trackable...
