AdRoll Group Achieves 16% Growth With New PaaS, Data & Licensing Revenue

Published: August 7, 2019

AdRoll Group, a B2B growth platform company, has generated 16% revenue growth in the second quarter of 2019, with its profit growing 300% YoY. The company’s headcount is forecasted to grow 35% over the next year, as it intends on venturing into new software and data opportunities.

The company attributes several factors to this growth, including AdRoll Group’s new business and licensing revenue, as well as the revenue generated by its AdRoll and RollWorks business units.

RollWorks, which now has 67% of its revenue tied to SaaS contacts, is focused on enabling B2B companies to grow their revenue with its account-based platform. AdRoll’s growth is driven by expanded solutions that aim to help customers better connect with buyers across their journey, with revenue increasing from advertising offerings and new products, such as onsite personalization, email and measurement.

To further drive this growth, AdRoll Group made several key leadership hires at the senior level over the past quarter. The company also recently opened new offices in Boston and Salt Lake City, and plans to double its headcount at its Salt Lake City Office to more than 100 employees by 2020

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“Over the past year, we have deepened and diversified our product offerings in our two business units, hired top-level talent and expanded our PaaS offering,” said Toby Gabriner, CEO of AdRoll Group, in a statement. “… As we look toward the rest of the year and into 2020, we will be releasing more industry-leading marketing and advertising products that enable our customers to accelerate their growth.”

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