by Elise Schoening | Jun 5, 2019 | Industry News
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where they hope to meet with new buyers face-to-face and strengthen current relationships with key accounts. According to research from Bizzabo, 41% of...
by Elise Schoening | Jun 4, 2019 | Industry News
Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. According to the...
by Elise Schoening | Jun 3, 2019 | Industry News
IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that drive engagement with their target audience. Watson Ads Builder is positioned to use AI and natural language technology to generate...
by Brenda Caine, Content4Demand | Jun 3, 2019 | Blog
It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According...
by Elise Schoening | Jun 3, 2019 | Solution Spotlight
PFL’s Tactile Marketing Automation (TMA) solution aims to combine the convenience of the modern martech stack with the power of direct mail. It is positioned to help marketers drive results by incorporating high-impact printed and mailed pieces into their...
by Brian Anderson | May 30, 2019 | Demanding Views
Modern buyers demand modern buying experiences, and that means the opportunity to consume as much content as they want — when they want — all in one place. Considering this, many progressive B2B marketing teams are turning to engagement hubs that provide their...
by Elise Schoening | May 29, 2019 | Industry News
Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content...
by Elise Schoening | May 29, 2019 | Industry News
HG Insights, a technology intelligence provider, released a new integration with Marketo that aims to help marketers better identify what technology their prospects use to prioritize leads, personalize messaging and accelerate revenue. HG for Marketo is designed to...
by Elise Schoening | May 29, 2019 | Blog
Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content...
by Chris Nixon, CaliberMind | May 29, 2019 | Demanding Views
Three questions encompass everything a c-suite or board wants to know when it checks in with its marketing organization: How are we performing? How much is it costing us? Is it getting better or worse? Sounds simple, right? You might be shaking your head right now,...
by Elise Schoening | May 24, 2019 | Solution Spotlight
Grapevine6 is an enterprise social and digital sales engagement platform. It is designed to provide sales teams with personalized content to engage buyers throughout the customer lifecycle. FEATURES/FUNCTIONALITY The platform is positioned to use AI to analyze the...
by Elise Schoening | May 24, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products. Estevez joins the company with 29...
