by Elise Schoening | May 29, 2019 | Industry News
Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content...
by Elise Schoening | May 29, 2019 | Industry News
HG Insights, a technology intelligence provider, released a new integration with Marketo that aims to help marketers better identify what technology their prospects use to prioritize leads, personalize messaging and accelerate revenue. HG for Marketo is designed to...
by Elise Schoening | May 29, 2019 | Blog
Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content...
by Chris Nixon, CaliberMind | May 29, 2019 | Demanding Views
Three questions encompass everything a c-suite or board wants to know when it checks in with its marketing organization: How are we performing? How much is it costing us? Is it getting better or worse? Sounds simple, right? You might be shaking your head right now,...
by Elise Schoening | May 24, 2019 | Solution Spotlight
Grapevine6 is an enterprise social and digital sales engagement platform. It is designed to provide sales teams with personalized content to engage buyers throughout the customer lifecycle. FEATURES/FUNCTIONALITY The platform is positioned to use AI to analyze the...
by Elise Schoening | May 24, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products. Estevez joins the company with 29...
by Elise Schoening | May 23, 2019 | Industry News
Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology,...
by Elise Schoening | May 23, 2019 | Industry News
PebblePost, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh. Ross previously...
by Elise Schoening | May 22, 2019 | Industry News
LinkedIn unveiled a new homepage for Sales Navigator that is designed around alerts and aims to help sales teams quickly identify relevant prospects and prioritize next steps. The company also released a deeper integration with Microsoft Dynamics 365 to help improve...
by Elise Schoening | May 22, 2019 | Blog
B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage. Here at Demand Gen Report, we like to recognize B2B...
by Jeff Kostermans, LeadGenius | May 21, 2019 | Demanding Views
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well, that space has matured, and today there are more than a handful of companies touting intent capabilities. But not all intent is actually intentional...
by Brian Anderson | May 20, 2019 | Industry News
Over the last several years, video content has become a highly preferred content format for B2B buyers. Demand Gen Report’s 2019 Content Preferences Survey showed that the majority (92%) value video content when researching purchase decisions — with 51% saying...
