by Elise Schoening | May 24, 2019 | Solution Spotlight
Grapevine6 is an enterprise social and digital sales engagement platform. It is designed to provide sales teams with personalized content to engage buyers throughout the customer lifecycle. FEATURES/FUNCTIONALITY The platform is positioned to use AI to analyze the...
by Elise Schoening | May 24, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products. Estevez joins the company with 29...
by Elise Schoening | May 23, 2019 | Industry News
Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology,...
by Elise Schoening | May 23, 2019 | Industry News
PebblePost, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh. Ross previously...
by Elise Schoening | May 22, 2019 | Industry News
LinkedIn unveiled a new homepage for Sales Navigator that is designed around alerts and aims to help sales teams quickly identify relevant prospects and prioritize next steps. The company also released a deeper integration with Microsoft Dynamics 365 to help improve...
by Elise Schoening | May 22, 2019 | Blog
B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage. Here at Demand Gen Report, we like to recognize B2B...
by Jeff Kostermans, LeadGenius | May 21, 2019 | Demanding Views
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well, that space has matured, and today there are more than a handful of companies touting intent capabilities. But not all intent is actually intentional...
by Brian Anderson | May 20, 2019 | Industry News
Over the last several years, video content has become a highly preferred content format for B2B buyers. Demand Gen Report’s 2019 Content Preferences Survey showed that the majority (92%) value video content when researching purchase decisions — with 51% saying...
by Elise Schoening | May 20, 2019 | Solution Spotlight
Alyce’s AI-powered gifting platform aims to help sales and marketing teams execute personalized direct mail and swag programs at scale to drive pipeline within top accounts. FEATURES/FUNCTIONALITY The Alyce Marketplace features more than 35,000 gifts and branded...
by Elise Schoening | May 17, 2019 | Industry News
Folloze, a B2B customer engagement platform, launched Personalization Engine, a new product positioned to use data and AI to create content-based experiences that drive engagement throughout the buyer’s journey. The company also announced a new integration with...
by Elise Schoening | May 17, 2019 | Industry News
Lucidchart, a visual workspace solutions provider, has released a new integration with LinkedIn that is designed to bring insights from LinkedIn Sales Navigator into Lucidchart’s Sales Solution. Lucidchart Sales Solution aims to equip sales teams with visual...
by Elise Schoening | May 17, 2019 | Industry News
SugarCRM, a customer relationship management software company, has acquired Salesfusion, a marketing automation platform. Terms of the deal were not disclosed. The acquisition is designed to add marketing automation capabilities to SugarCRM’s platform to help...
