by Brian Anderson | May 20, 2019 | Industry News
Over the last several years, video content has become a highly preferred content format for B2B buyers. Demand Gen Report’s 2019 Content Preferences Survey showed that the majority (92%) value video content when researching purchase decisions — with 51% saying...
by Elise Schoening | May 20, 2019 | Solution Spotlight
Alyce’s AI-powered gifting platform aims to help sales and marketing teams execute personalized direct mail and swag programs at scale to drive pipeline within top accounts. FEATURES/FUNCTIONALITY The Alyce Marketplace features more than 35,000 gifts and branded...
by Elise Schoening | May 17, 2019 | Industry News
Folloze, a B2B customer engagement platform, launched Personalization Engine, a new product positioned to use data and AI to create content-based experiences that drive engagement throughout the buyer’s journey. The company also announced a new integration with...
by Elise Schoening | May 17, 2019 | Industry News
Lucidchart, a visual workspace solutions provider, has released a new integration with LinkedIn that is designed to bring insights from LinkedIn Sales Navigator into Lucidchart’s Sales Solution. Lucidchart Sales Solution aims to equip sales teams with visual...
by Elise Schoening | May 17, 2019 | Industry News
SugarCRM, a customer relationship management software company, has acquired Salesfusion, a marketing automation platform. Terms of the deal were not disclosed. The acquisition is designed to add marketing automation capabilities to SugarCRM’s platform to help...
by Elise Schoening | May 16, 2019 | Industry News
Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz Group released its first annual Revenue Marketing Index Report, which...
by Elise Schoening | May 16, 2019 | Industry News
DiscoverOrg, a B2B intelligence platform, has teamed up with ZoomInfo, a B2B contact database provider, to create Enrich, a new product that is designed to automatically enrich and cleanse data on an ongoing basis. Enrich aims to solve the issue of inaccurate and...
by Brian Anderson | May 15, 2019 | Industry News
Much like a car, B2B businesses must ensure that their revenue engine is in pristine condition to maximize results and keep the company on course. According to SiriusDecisions, B2B businesses that align their revenue engine grow 12 to 15 times faster than their peers...
by Elise Schoening | May 14, 2019 | Industry News
CM Group, a family of marketing technology brands that include Campaign Monitor, Emma and Delivra, acquired Vuture, a cross-channel marketing platform for legal and professional service providers. The company also raised $410 million in funding. Vuture expands the CM...
by Elise Schoening | May 13, 2019 | Blog
This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards...
by Elise Schoening | May 13, 2019 | Solution Spotlight
SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent...
by Sam Melnick, Allocadia | May 10, 2019 | Demanding Views
Marketers’ jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data points can be collected in an instant. Also, with fiscal accountability on the rise, there is immense pressure to...
