by Elise Schoening | May 9, 2019 | Industry News
Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount. The companies aim to create an open digital experience platform that will enable users to automate, personalize and measure...
by Elise Schoening | May 8, 2019 | Industry News
Pendo, a product cloud company, has acquired Receptive Software Limited, a company specializing in product feedback and feature request management for SaaS. With this acquisition, Pendo aims to provide product teams with a comprehensive platform to help marketers...
by Klaudia Tirico | May 8, 2019 | Industry News
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an...
by Demand Gen Report Team | May 8, 2019 | Blog
This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand...
by Elise Schoening | May 7, 2019 | Industry News
The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%),...
by Elise Schoening | May 7, 2019 | Industry News
Leadspace, a B2B customer data platform, unveiled Leadspace On-Demand, a comprehensive control center that aims to empower marketing and sales teams to optimize, analyze, align and activate their data all in one place. Leadspace On-Demand is delivered as a...
by Uday Nayar, Merkle | May 7, 2019 | Demanding Views
B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI...
by Elise Schoening | May 6, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer...
by Klaudia Tirico | May 6, 2019 | Industry News
Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to help marketers deliver personalized website content at the individual level — in real time. The solution is driven by machine...
by Brian Anderson | May 6, 2019 | Industry News
PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction on their corporate website and better enable buyers to consume and engage content that meets their specific needs and pain points. The...
by Elise Schoening | May 6, 2019 | Solution Spotlight
Campaign Stars is a human powered, all-in-one ABM platform that aims to help B2B brands build an ABM machine and position overstretched sales and marketing teams to close more deals. The platform includes sales intelligence data, messaging strategy, content and...
by Elise Schoening | May 2, 2019 | Industry News
Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed. With this acquisition, Validity aims to expand its customer data...
