by Elise Schoening | Apr 15, 2019 | Solution Spotlight
Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisticated campaigns that convert more leads. FEATURES/FUNCTIONALITY The platform is positioned to enhance email...
by Elise Schoening | Apr 11, 2019 | Industry News
The buzz around aligning sales and marketing teams continues to grow in B2B, with 59% of demand gen marketers saying it is their top priority for 2019. To combat this challenge, savvy B2B businesses are turning to revenue operations as a way to align internal...
by Klaudia Tirico | Apr 10, 2019 | Industry News
An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been a challenge for many organizations. Demand Gen Report’s 2018 Account-Based Marketing Benchmark Survey revealed that 28%...
by Brian Anderson | Apr 10, 2019 | Blog
Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3...
by Elise Schoening | Apr 8, 2019 | Solution Spotlight
Sigstr aims to transform the millions of emails B2B marketers send through Gmail or Outlook into a targeted marketing channel and source of relationship-based intent data that gives marketers control, influence and visibility into the entire customer journey....
by Manish Dudharejia, E2M Solutions Inc. | Apr 8, 2019 | Demanding Views
Price and quality used to be the top determining factors in B2B and B2C purchasing decisions. However, considering the fact that over half of B2B customers are now shopping online and competition is growing fiercer, the customer experience is becoming more influential...
by Elise Schoening | Apr 5, 2019 | Industry News
True Influence, an intent-based marketing and demand generation solutions provider, unveiled InsightBase Version 3.0, which aims to deliver contact-level intent data across multiple B2B markets. The announcement was made at MarTech West in San Jose, April 3-5. The...
by Brian Anderson | Apr 4, 2019 | Industry News
Integrate, a demand orchestration platform, announced that it has acquired the B2B event lead capture company Akkroo for $34 million. The acquisition positions users to automate the handover process of leads captured at events to sales teams in real time, which can...
by Elise Schoening | Apr 4, 2019 | Industry News
AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of AI in various aspects of go-to-market strategies. According to new research from Demandbase, Salesforce Pardot and Demand Metric, less than one-fifth (18%) of marketers are...
by Brian Anderson | Apr 3, 2019 | Industry News
DealSignal, a B2B marketing data provider, announced a new partnership and integration with the intent data provider Bombora. The partnership aims to help mutual customers identify leads at accounts that are showing a propensity to buy based on their buying intent....
by Marisa Jentz | Apr 3, 2019 | Blog
We’re constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s...
by Brian Anderson | Apr 1, 2019 | Industry News
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem,...
