by Mark McGregor, Signavio | Feb 5, 2019 | Demanding Views
Customer experience is one of the hottest topics in business right now. Almost every journal you read or website you visit seems to be full of variants stating, “why the customer experience should be important to you” and “how your business will be at risk” if you...
by Elise Schoening | Feb 4, 2019 | Industry News
DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together, the companies aim to provide a trusted, comprehensive network of data for B2B professionals. The company said it plans to release a...
by Elise Schoening | Feb 4, 2019 | Solution Spotlight
Metadata is designed to automatically simplify and accelerate the effectiveness of account-based advertising campaigns. It aims to eliminate operational, manual tasks and optimize performance using AI and multivariate testing to execute hundreds of campaigns in a few...
by Elise Schoening | Feb 1, 2019 | Industry News
Leadspace, a customer data platform for B2B sales and marketing, announced it had doubled its annual returning revenue after a year of record growth. During the year, Leadspace unveiled new partnerships with G2 Crowd and Bombora, in addition to strengthening its...
by Elise Schoening | Feb 1, 2019 | Industry News
The Association of National Advertisers (ANA) named marketing leaders at Accenture, Ally and Quantcast as the winners of its 55th annual Communicators of the Year Awards. The three winners were honored at an award ceremony and reception held Tuesday, Jan. 29 in New...
by Klaudia Tirico | Feb 1, 2019 | Industry News
Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape. Events have proven to be a top...
by Andrew Gaffney | Jan 31, 2019 | Industry News
Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an interview with Demand Gen Report, Adnan Zijadic, Principal Analyst at Gartner, shared his thoughts on the rise of data intelligence, its role in ABM and how to maximize...
by Elise Schoening | Jan 30, 2019 | Blog
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover. Netflix’s new show “Tidying Up”...
by Elise Schoening | Jan 29, 2019 | Industry News
Infusionsoft, a small business CRM, sales and marketing software provider, announced that it has rebranded as Keap. According to CEO and Co-Founder Clate Mask, the name represents the company’s mission to help small businesses keep going, keep serving and keep...
by Elise Schoening | Jan 28, 2019 | Industry News
ON24, a webinar marketing software provider, released ON24 Target, a new tool that aims to help marketers create and send personalized campaign pages. Available through the ON24 platform, Target is designed to help marketing teams easily access their best assets,...
by Elise Schoening | Jan 28, 2019 | Industry News
Average revenue attainment rates among sales leaders grew from 89% to 94%, according to new research from Miller Heiman Group. However, the study shows serious gaps in the sales process, as well as a lack of marketing alignment. The study, which surveyed 900 sales...
by Elise Schoening | Jan 28, 2019 | Solution Spotlight
LiveChat offers live chat and help desk software for businesses. Through a new integration with the company’s other product, ChatBot, it has released new chatbot capabilities designed to help marketers and custom service managers better manage their...
