Infusionsoft Rebrands As Keap, Releases New Client Management Software

Published: January 29, 2019

Infusionsoft, a small business CRM, sales and marketing software provider, announced that it has rebranded as Keap. According to CEO and Co-Founder Clate Mask, the name represents the company’s mission to help small businesses keep going, keep serving and keep growing.

In addition to the rebrand, the company has expanded its product portfolio and unveiled a new, self-titled client management software. Keap aims to automate repetitive sales and client-related tasks, such as appointment scheduling, lead follow-up and payment collection. It is also positioned to organize customer information and daily work in one, central location.

The company also offers CRM and sales and marketing automation through its other product, Infusionsoft for Keap.

“Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing,” said Mask in a statement on the company website. “Both [products] are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.”

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