by Theresa O'Neil, Showpad | Jan 25, 2019 | Demanding Views
Your SKO (sales kickoff) is no ordinary sales meeting; it’s the time to communicate your goals for the year ahead and reinvigorate reps to continue putting their best foot forward. However, it can be difficult garnering and holding your sellers’ attention...
by Brian Anderson | Jan 23, 2019 | Industry News
MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its Prelytix solution with Oracle Eloqua and position mutual customers to trigger email marketing campaigns in sync with active ABM programs. MRP...
by Elise Schoening | Jan 23, 2019 | Industry News
LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads to match their target audience’s professional interests. Interest Targeting is designed to analyze the content LinkedIn members share and...
by Brian Anderson | Jan 23, 2019 | Blog
There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training...
by Elise Schoening | Jan 21, 2019 | Solution Spotlight
SuccessKit is designed to help B2B companies generate, manage and leverage case studies and customer success stories more effectively. It is positioned to collect the details needed for success stories, and then generate beautiful, branded content which sales teams...
by Elise Schoening | Jan 18, 2019 | Industry News
Marketo unveiled its 2019 Marketo Champion Class, which seeks to recognize users who are Marketo Certified and act as brand ambassadors to share their knowledge and expertise with others in the Marketing Nation Community. Forty Marketo users were selected for this...
by Sam Melnick, Allocadia | Jan 18, 2019 | Demanding Views
As we look at the most important martech trends for the New Year, one thing becomes evident, and it’s no surprise: spend on martech is increasing. According to Gartner’s CMO Spend Survey for 2018-2019, which polled over 600 CMOs in North America and...
by Brian Anderson | Jan 17, 2019 | Industry News
The B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front...
by Elise Schoening | Jan 16, 2019 | Financial News
Integrate, a demand orchestration platform, has acquired ListenLoop, an account-based programmatic advertising platform. Terms of the deal were not disclosed. The company also unveiled a new solution powered by ListenLoop that is designed to connect programmatic ABM...
by Andrew Gaffney | Jan 16, 2019 | Industry News
The topic of Televerde’s “workforce” has drawn a lot of comments and whispers over the years. Sometimes, there is a bit of a sarcastic tone attached as it’s referred to as the “prison company.” Other times, there is an insinuation that women in...
by Elise Schoening | Jan 16, 2019 | Blog
Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the...
by Elise Schoening | Jan 16, 2019 | Financial News
Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions,...
