by Kelly Lindenau | Oct 23, 2024 | Industry News
OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to help OneMagnify clients leverage AI-driven programmatic marketing to deliver highly targeted, personalized campaigns. Emodo’s...
by Kelly Lindenau | Oct 23, 2024 | Industry News
I have good news and bad news: The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team as we speak! The bad news, however, is that you’ll have to wait one more week before accessing all the insights....
by Kelly Lindenau | Oct 23, 2024 | Industry News
SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant to help simplify video creation for users. With the new solution, users can reportedly create custom visuals for their videos with generative AI or ask...
by Keith Turco, Madison Logic | Oct 18, 2024 | Demanding Views
When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. By maximizing the distribution and impact of content...
by Kelly Lindenau | Oct 17, 2024 | Industry News
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help enhance cross-functional revenue team collaboration and workflows by connecting Madison Logic’s insights and account activation...
by Demand Gen Report Team | Oct 16, 2024 | Blog
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer expectations. The days of rigid, one-size-fits-all planning are gone — today’s...
by Courtney Trudeau, Merkle | Oct 15, 2024 | Demanding Views
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the AI revolution, premature implementation is the biggest mistake I see many...
by Kelly Lindenau | Oct 10, 2024 | Industry News
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “2024 Buyer Experience Report” — fielded by 6sense, an ABM platform...
by Kelly Lindenau | Oct 9, 2024 | Blog
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research revealed. This information was uncovered in the “H2 2024 State of B2B...
by Kelly Lindenau | Oct 9, 2024 | Feature
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what influences their decision-making. The answer lies in the...
by Kelly Lindenau | Oct 8, 2024 | Industry News
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content...
by Allie Kelly, Intentsify | Oct 4, 2024 | Demanding Views
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest through their online behavior. Instead of simply gathering this...
