by Elise Schoening | Jul 18, 2018 | Industry News
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey...
by Elise Schoening | Jul 18, 2018 | Industry News
HubSpot has released the Marketing Hub Starter, a software hub designed to equip growing businesses with the tools to engage and nurture leads. The new release aims to consolidate marketing tools into a single, easy-to-use platform. It is positioned to build on the...
by Elise Schoening | Jul 17, 2018 | Financial News
Salesforce, a cloud-based CRM platform, announced that it has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence platform. Terms of the deal were not disclosed. According to a press release, the acquisition will be used to...
by Sal LoSauro | Jul 17, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Demand Gen Report Team | Jul 16, 2018 | Industry News
In a climate where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are looking for deeper intelligence on buying signals, even before a prospect visits their website or fills out a registration form. While activity data...
by Elise Schoening | Jul 16, 2018 | Solution Spotlight
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver...
by Michael Ballard, Lenovo | Jul 13, 2018 | Demanding Views
In 2007 it took a little more than three-and-a-half cold calls to reach a prospect. These days it takes eight. Each year it will take more. The trend is rapid and clear. What is to be done? Plenty of industry headlines have declared the death of the cold call. But any...
by Elise Schoening | Jul 11, 2018 | Industry News
Showpad, a sales enablement platform, unveiled augmented reality and 3D model capabilities for its iOS app designed to provide an immersive and interactive buying experience. The app is positioned to use Apple’s ARKit to empower sellers to create 3D models of...
by Brian Anderson | Jul 11, 2018 | Blog
Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate their offerings and go-to-market strategies to help their customers succeed. We shined a spotlight on roughly 40 practitioners in our inaugural B2B...
by Elise Schoening | Jul 11, 2018 | Industry News
Marketo, a marketing automation system, and Clari, an AI sales solution provider, announced a strategic partnership designed to unite sales and marketing teams and accelerate deals by providing a single, comprehensive view of the buyer journey. The partnership aims to...
by Elise Schoening | Jul 9, 2018 | Solution Spotlight
Skyword360, a content marketing platform, aims to provide marketing leaders a 360-degree view of their content strategies and operations. It is designed to enable marketers to plan, execute and optimize their content strategies across multiple audiences, campaigns,...
by Brian Anderson | Jul 6, 2018 | Demanding Views
Data and analytics are the currency to today’s B2B businesses, meaning that leveraging that insight to make accurate decisions has become a major priority to sales and marketing leaders. Forrester Research recently surveyed more 500 B2B data strategy and...
