by Brian Anderson | Jul 3, 2018 | Industry News
HG Data, the company intelligence solution for B2B marketing and sales professionals, unveiled updates to its application, positioning users to identify net-new accounts that are potentially in market. The company has also launched new lead record enrichment...
by Elise Schoening | Jul 3, 2018 | Industry News
Webinar creation and consumption are on the rise, according to the 2018 Webinar Benchmarks Report from BrightTALK, a content and demand marketing platform. The report, which analyzed more than 14,000 webinars posted to the BrightTALK platform over the past year, shows...
by Klaudia Tirico | Jun 29, 2018 | Industry News
SalesLoft, a sales engagement platform, has appointed Sydney Sloan as its first CMO. Sloan was previously CMO of the enterprise open-source software company Alfresco, where she helped the company achieve record quarterly growth and pass its $100 million...
by Elise Schoening | Jun 29, 2018 | Industry News
There continues to be room for growth and education in the artificial intelligence (AI) space, according to new research from EverString and Heinz Marketing. The study, which surveyed roughly 300 marketing and sales professionals across multiple industries, shows that...
by Elise Schoening | Jun 28, 2018 | Industry News
InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a single view of customer data and increase engagement. The Marketing Suite...
by Brian Anderson | Jun 28, 2018 | Industry News
The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead the growth of technology stacks and streamlined sales funnels. Now, marketing operations in the B2B industry has evolved into a foundational element of the...
by Elise Schoening | Jun 27, 2018 | Industry News
Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed to help B2B businesses improve customer relationships by creating highly-targeted, ideally-timed surveys. SmartSurveys...
by Brian Anderson | Jun 27, 2018 | Case Studies
Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The...
by Klaudia Tirico | Jun 27, 2018 | Blog
Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business...
by Brian Anderson | Jun 27, 2018 | Industry News
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organizations such as MarcomCentral and MakerBot are looking beyond basic activity metrics to understand tracking activity at different stages...
by Elise Schoening | Jun 27, 2018 | Industry News
Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve a video-first content strategy. The latest release includes an improved video player designed to support JavaScript minification, as well...
by Elise Schoening | Jun 26, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, announced that three of the company’s co-founders will be taking on new leadership roles to progress the company into the next stage of growth. Godard Abel, Co-founder and Executive Chairman, will return to...
