by Terry Moffatt, Contributing Writer | Jun 4, 2018 | Industry News
ZINFI Technologies, Inc., a unified channel management platform, has launched the ZINFI Agency Partner Program (ZAPP) to provide channel consultants, marketing agencies and CRM system integrators with resources, training and support to differentiate their...
by Elise Schoening | Jun 4, 2018 | Industry News
ConDati, a data science solutions provider, has released conDati Marketing Analytics, a cloud-based solution designed to use machine learning, data integration and data science to provide marketers with campaign performance insights. Marketing Analytics aims to...
by Brian Anderson | Jun 1, 2018 | Industry News
Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of 2018. The company has seen the average new customer sale increase by 24% quarter over quarter, and has doubled its average customer...
by Elise Schoening | Jun 1, 2018 | Solution Spotlight
InsideView’s latest release, Apex, is designed to help marketers plan and execute go-to-market strategies. The new product aims to combine data from a company’s system with external market data from InsideView. It can then use machine learning to discover...
by PJ Bouten, Showpad | Jun 1, 2018 | Demanding Views
Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams. That’s not happening because both sides approach the customer journey differently. Success for the sales team is measured in revenue, and for...
by Elise Schoening | May 31, 2018 | Industry News
HubSpot announced a new partnership with Taboola, a native advertising and content discovery platform. The partnership positions users to create Taboola campaigns from within the HubSpot platform. As a result of the partnership, Taboola’s content discovery...
by Andrew Gaffney | May 30, 2018 | Blog
If there was still any doubt that account-based marketing had arrived as an official category and major driver for B2B organizations, the Demandbase ABM Innovation Summit held last month in San Francisco put them to rest. Consider just a few of the developments from...
by Brian Anderson | May 30, 2018 | Industry News
Infusionsoft, the small business CRM, sales and marketing software, unveiled updates to its platform designed to simplify the user interface and provide industry-specific templates to implement better, more personalized marketing initiatives. Available to all new...
by Elise Schoening | May 29, 2018 | Solution Spotlight
Conversica aims to help businesses discover their most interested prospects to drive revenue opportunities. Its AI-powered assistants are positioned to initiate contact, intelligently interpret replies and craft tailored responses to engage prospects until they are...
by Ali Biggs, RollWorks | May 25, 2018 | Demanding Views
The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view does not perfectly explain the complexities of the B2B buyer’s...
by Elise Schoening | May 25, 2018 | Industry News
There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives...
by Elise Schoening | May 24, 2018 | Industry News
Cvent, an event management software, has acquired QuickMobile, a mobile event app platform, for an undisclosed amount. The acquisition aims to strengthen Cvent’s position in the event marketing industry with heightened capabilities for mobile event apps and...
