by Elise Schoening | May 8, 2018 | Industry News
LookBookHQ, a content activation platform for B2B marketers, has released PathFactory, a new content insights and activation platform. In coordination with the new release, the company has also rebranded to PathFactory. Unveiled at the SiriusDecisions Summit in Las...
by Elise Schoening | May 7, 2018 | Solution Spotlight
Outreach, a sales engagement platform, is designed to boost the productivity of sales teams and empower them to drive predictable and measurable revenue growth. The platform aims to prioritize sales activities and scale customer engagement with intelligent automation....
by Elise Schoening | May 4, 2018 | Industry News
Full Circle Insights, a marketing performance measurement provider, announced the upcoming release of Digital Source Tracker, a solution designed to help marketers analyze digital engagement and anonymous touches to understand and improve campaign effectiveness....
by John Hurley, Radius | May 4, 2018 | Demanding Views
This story originally appeared on our sister publication, ABM In Action.Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source high-quality contacts who can serve as...
by Brian Anderson | May 3, 2018 | Industry News
For marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless...
by Sal LoSauro | May 3, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Elise Schoening | May 2, 2018 | Industry News
HubSpot has released a new integration with Workplace by Facebook that aims to increase sales productivity by unifying sales channels and information under a single platform. The integration is designed to provide sales representatives with notifications on...
by Elise Schoening | May 2, 2018 | Industry News
CaliberMind, a B2B customer data platform, announced that it has joined the Marketo LaunchPoint Technology Partner Program to help marketing and sales teams connect, analyze and automate data across their entire tech stack. CaliberMind’s Customer Data Platform...
by Klaudia Tirico | May 2, 2018 | Blog
Today’s B2B buyers are really specific when it comes to content consumption. Demand Gen Report’s 2018 Content Preferences Survey found that buyers are becoming more discerning and selective in the content they decide to consume. In addition: Podcasts were...
by Elise Schoening | May 2, 2018 | Industry News
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to overlook Millennials, who now comprise the largest generation in the workforce, according to the Pew Research Center, and are positioned to influence...
by Elise Schoening | May 1, 2018 | Industry News
Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, will be integrated into the Marketo Engagement...
by Elise Schoening | May 1, 2018 | Industry News
Contently, a content marketing platform, has released ContentlyOne, an all-in-one solution for marketers to create content across the entire buyer journey. The platform is designed to use machine learning to provide users with better insight into content strategy,...
