by Kevin Joyce, The Pedowitz Group | Apr 20, 2018 | Demanding Views
Chief Marketing Officers (CMOs) guide their teams in the development of strategic plans by never taking their eyes of the end goals — revenue, pipeline, market share, share of wallet, etc. Part of the pretext for planning sessions includes exploiting opportunities and...
by Elise Schoening | Apr 19, 2018 | Industry News
BlueConic, a customer data platform for B2B businesses, has launched a new Consent Management solution, which aims to provide marketers with the tools they need to manage data consent and rights requests from consumers in a single, unified platform that adheres to the...
by Demand Gen Report Team | Apr 19, 2018 | Industry News
The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more...
by Elise Schoening | Apr 18, 2018 | Blog
First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over...
by Demand Gen Report Team | Apr 18, 2018 | Industry News
The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of concentration on buyer needs are contributing to...
by Elise Schoening | Apr 18, 2018 | Financial News
Drift, a conversational marketing and sales platform, announced a $60 million Series C funding round, which was led by Sequoia Capital and included additional contributions from CRV and General Catalyst. This latest round of funding brings Drift’s total amount...
by Elise Schoening | Apr 17, 2018 | Industry News
Openprise, a data orchestration platform for marketing and sales, has released a new data orchestration application for the Oracle Cloud Marketplace. The Openprise Data Orchestration Platform is positioned to automate data management and marketing tasks, such as data...
by Tracy Vides | Apr 16, 2018 | Demanding Views
B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more efficient for clients. Everyone involved in operations brings something special to the table and plays a role in improving the status quo — both internally and...
by Elise Schoening | Apr 13, 2018 | Solution Spotlight
Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better. It is designed to connect directly into the Aprimo platform, which includes marketing work management and digital asset management solutions....
by Brian Anderson | Apr 13, 2018 | Industry News
At the Oracle Modern Customer Experience in Chicago this week, attendees came away with a firm understanding: digital transformation is vital to driving legendary customer experience in today’s buying landscape. That transformation is revolving heavily around...
by Elise Schoening | Apr 13, 2018 | Industry News
Folloze, an account-based marketing (ABM) platform, has announced the availability of ABM Content Plays, a new product which aims to help marketers drive engagement throughout the buyer journey via highly targeted, multi-touch campaigns. The company also released...
by Elise Schoening | Apr 12, 2018 | Industry News
Insightly, a CRM software provider, has updated its Customer Relationship Platform with new features and mobile capability designed to customize data and elevate buyer engagement. The updates aim to enable marketers to view customer data in the context of their...
