by Brian Anderson | Apr 13, 2018 | Industry News
At the Oracle Modern Customer Experience in Chicago this week, attendees came away with a firm understanding: digital transformation is vital to driving legendary customer experience in today’s buying landscape. That transformation is revolving heavily around...
by Elise Schoening | Apr 13, 2018 | Industry News
Folloze, an account-based marketing (ABM) platform, has announced the availability of ABM Content Plays, a new product which aims to help marketers drive engagement throughout the buyer journey via highly targeted, multi-touch campaigns. The company also released...
by Elise Schoening | Apr 12, 2018 | Industry News
Insightly, a CRM software provider, has updated its Customer Relationship Platform with new features and mobile capability designed to customize data and elevate buyer engagement. The updates aim to enable marketers to view customer data in the context of their...
by Elise Schoening | Apr 12, 2018 | Industry News
Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration,...
by Elise Schoening | Apr 11, 2018 | Industry News
6sense, a predictive intelligence platform, has acquired ZenIQ, an account-based marketing and sales orchestration solution. The acquisition positions 6sense to provide a comprehensive account-based marketing solution designed to enhance data, detect potential...
by Terry Moffatt, Contributing Writer | Apr 11, 2018 | Industry News
With B2B shoppers doing as much as 70% of their research before contacting a company, marketers are striving to implement cross-channel strategies that present engaging signposts all along every decision maker’s self-directed journey. When shoppers are engaged...
by Elise Schoening | Apr 10, 2018 | Industry News
Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing...
by Elise Schoening | Apr 10, 2018 | Industry News
Proof Analytics, a business analytics platform, has launched Proof+ for SiriusDecisions. The new tool is designed to serve as an archive of customizable templates that marketers can use in conjunction with SiriusDecisions frameworks to improve marketing...
by Elise Schoening | Apr 9, 2018 | Solution Spotlight
Mintigo is positioned to deliver data-driven customer insights and generate leads with high conversion rates. Marketers can use Mintigo Predictive Audience to enhance their account-based marketing (ABM) strategy, shorten sales cycles and drive revenue....
by Brian Anderson | Apr 6, 2018 | Blog
Digital transformation has given B2B companies new and innovative ways to enhance their buyer’s experience. While it positions marketers to creatively engage and nurture prospects, innovation has also enabled B2B marketing and sales reps to gain deep insights...
by Kellie de Leon, The Mx Group | Apr 6, 2018 | Demanding Views
After my three-hour workshop at the B2B Marketing Exchange in February, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for account-based marketing (ABM). According to #FlipMyFunnel’s 2017...
by Elise Schoening | Apr 6, 2018 | Financial News
PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman Sachs Growth Equity, a branch of the Merchant Banking Division at Goldman Sachs Group, Inc. The company stated that the funding will be used for...
