Demand Gen Report

Global Visions: An entrepreneur cradles a glowing digital world map, symbolizing global reach, international business, and interconnectedness. A compelling image that speaks to strategy, planning.

atlasIQ Expanded for B2B Marketers

pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ, marketers can now identify and engage technology and services buyers with better...

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Strategy & Planning Series to Focus on B2B, AI Trends for 2026 and Beyond

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Report Finds Nearly Half of Marketing Data is Inaccurate

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AI Agents Are Transforming RevOps: The New Architects of Go-to-Market Success

Demanding Views

Top Minds in B2B Marketing Take the Stage at AWNY 2025

Latest Posts

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11

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Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

Feature December 11

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