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Demand Gen Report

Account Based Marketing ABM is shown using the text as business conceptCase Studies

Quantexa’s Hyper-Targeted Ads Fuel 5.2x Pipeline Growth

Navigating the complex world of B2B sales can feel like trying to solve a puzzle with missing pieces. Traditional marketing tactics can be  like using blunt instruments for a delicate...

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Top Minds in B2B Marketing Take the Stage at AWNY 2025

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Mindmatrix, Infuse Partner to Drive Channel Growth

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CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation

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AI Meets ABM: What’s Actually Working vs. What’s Hype Webinar set for Sept. 24

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12
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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11
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Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

Feature December 11
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