by Nate Skinner, Salesforce Pardot | Mar 13, 2018 | Demanding Views
We’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many...
by Elise Schoening | Mar 13, 2018 | Industry News
Salesforce announced an agreement to acquire the B2B commerce solution CloudCraze for an undisclosed fee. The acquisition further strengthens the company’s B2B eCommerce capabilities by bringing on a solution that was built natively on the Salesforce...
by Elise Schoening | Mar 12, 2018 | Industry News
LeanData, a demand management company, announced the availability of a new Opportunity Routing feature for its lead-to-account matching platform. The company stated that the new feature positions users for more flexible lead management execution, faster revenue...
by Demand Gen Report Team | Mar 12, 2018 | Blog, Podcasts
In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past. They...
by Mariel Maria Rodriguez, Contributing Editor | Mar 12, 2018 | Industry News
Conga, a Colorado-based document automation company, has entered an agreement to acquire Octiv, a provider of web-based document solutions. Octiv enables companies to use the information they have in CRM, CPQ, ERP, and other back-office systems to create, collaborate...
by Klaudia Tirico | Mar 8, 2018 | Industry News
Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25%...
by Brian Anderson | Mar 6, 2018 | Industry News
Conductor, the organic marketing and content intelligence platform, has been acquired by the coworking and office space company WeWork for an undisclosed fee. With the acquisition, Conductor is positioned to grow its enterprise marketing cloud while WeWork expands its...
by By Colin Priest, DataRobot | Mar 6, 2018 | Blog
By 2019, it’s estimated that global spending on media is expected to reach $2.1 trillion, according to the Harvard Business Review. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically,...
by Anil Kaul, Absolutdata | Mar 6, 2018 | Demanding Views
AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This...
by Andrew Gaffney | Mar 6, 2018 | Industry News
Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now...
by Klaudia Tirico | Mar 5, 2018 | Solution Spotlight
Hushly is a conversion optimization software designed to capture website abandoners as they are ready to leave a company’s web page. It can also capture double opt-in website leads through un-gated content, mobile conversions and more. FEATURES/FUNCTIONALITY...
by Brian Anderson | Mar 2, 2018 | Industry News
Chief Nation, a global technology marketing consultancy, announced a strategic partnership with the intent data company Bombora. With the partnership, Chief Nation clients are positioned to leverage new intent-driven workflows for effective ABM programs. The...
