by Brian Anderson | Jan 29, 2018 | Industry News
Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company stated that this new partnership is aims to help simplify the execution of multichannel ABM campaigns and help marketers engage target accounts more...
by Brian Anderson | Jan 25, 2018 | Industry News
New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a...
by Brian Anderson | Jan 24, 2018 | Industry News
The fundamental shift from capturing individual leads to engaging buying within target accounts is a multidimensional change many B2B marketers are struggling with as they look to adapt their approach strategies, processes and tools. This will be a recurring topic of...
by Klaudia Tirico | Jan 24, 2018 | Blog
With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a...
by Klaudia Tirico | Jan 24, 2018 | Case Studies
Snowflake, a cloud-based enterprise data warehouse provider, turned to LeadGenius, an outbound lead generation platform, to help fuel its ABM initiatives and get a clearer picture of key buyer personas. The Challenge Snowflake was looking to gain additional...
by Ryan James Dee, Interactions | Jan 23, 2018 | Demanding Views
Whether you’re a movie buff or a casual movie-goer, a common experience we all have is watching movies that inevitably teach us a thing or two about life. It’s a good rule of thumb never to leave a kid Home Alone over the holidays, greed is good if...
by Klaudia Tirico | Jan 23, 2018 | Industry News
New research from Skyword, a content marketing software and services company, has found that only 27% of marketers report strong adoption of storytelling techniques. However, 83% the highest-performing content marketers (the top 2% of respondents) have adopted...
by Klaudia Tirico | Jan 22, 2018 | Solution Spotlight
Socedo is designed to help B2B marketers grow their social media presence, website traffic and acquire new quality leads for their database. The solution complements organic social media efforts by connecting users directly with the audience that shows interest in...
by Brian Anderson | Jan 22, 2018 | Industry News
InsideSales.com, an AI growth platform for sales teams, is expanding its partnership with Microsoft to advance technology integrations that can provide enhanced AI capabilities to its customers. The company stated that the partnership aims to build off the...
by Brian Anderson | Jan 19, 2018 | Industry News
Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM’s Cloud and Watson services with Salesforce’s Quip and Service Cloud Einstein offerings. The expanded partnership positions both companies to...
by Klaudia Tirico | Jan 19, 2018 | Industry News
Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of the company’s portfolio of omnichannel analytics services. The upgrades are designed to provide closed-loop, incremental measurement through...
by Klaudia Tirico | Jan 17, 2018 | Industry News
Lead management solution provider LeanData has added two senior-level executives to its leadership team. The company has appointed Karen Steele as its new CMO, a position in which she will lead all aspects of marketing, including its go-to-market strategy, demand...
