Demand Gen Report
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning, according to Forrester’s 2026 Budget Planning Guides. Organizations are now planning...
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75% Of Most Visited Websites Not Compliant With Privacy Regulations: Privado Research
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not…
Blog December 4The 5 Steps Needed To Build Empathy In B2B Sales & Marketing
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…
Feature December 4Informa & TechTarget Debut As Informa TechTarget
Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…
Industry News December 3