by Josh Spilker, Workzone | Dec 29, 2017 | Demanding Views
B2B sales is a tough nut to crack. It involves a long, drawn-out process of finding and nurturing leads, and will never be a simple task. In fact, a shocking 80% of B2B marketers find that their lead gen efforts do nothing to bring in the desired revenue. If your...
by Klaudia Tirico | Dec 27, 2017 | Blog
Demand Gen Report is proud to host the popular B2B Marketing Exchange every year. It is where we get to meet and learn from the B2B community, and spotlight exceptional marketers who are developing innovative strategies and campaigns to fuel their brands. One of those...
by Radoslaw Dobrolecki, RTB House | Dec 27, 2017 | Demanding Views
Programmatic’s hold on the marketing sector is strong; it represents one of the most efficient ways to both granularize your retargeting while gauging where every dollar is going. But in a sea of automated solutions, all allegedly AI-powered, how do you decide...
by Stephen Betz, Contributing Writer | Dec 26, 2017 | Industry News
Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees’ details. Additionally, users will...
by Stephen Betz, Contributing Writer | Dec 22, 2017 | Industry News
KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo...
by Stephen Betz, Contributing Writer | Dec 22, 2017 | Solution Spotlight
HapYak is an interactive video platform designed to help users create engaging, data-rich interactive video content. HapYak’s SaaS platform aims to help users by providing the data, tools and integration options to create and measure interactive video....
by Andrew Gaffney | Dec 20, 2017 | Blog
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an...
by Stephen Betz, Contributing Writer | Dec 20, 2017 | Industry News
Merkle, a marketing agency owned by global agency network Dentsu Aegis Network, announced that it has reached an agreement to acquire David Wood Associates Inc. (DWA), a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis...
by Klaudia Tirico | Dec 20, 2017 | Industry News
2017 was the year when B2B marketers shifted their focus from the product to the customer. Looking for greater engagement with target accounts and buying groups, companies showed interest in new frameworks, such as SiriusDecisions’ Demand Unit Waterfall....
by Doug Randall, Protagonist.io | Dec 19, 2017 | Demanding Views
It’s a bold statement, but it’s true. Today’s AI applications are going to need marketers more than ever. The most powerful AI solutions will enhance marketing, enable uber-personalization and provide the deepest level of understanding of our buyers,...
by Stephen Betz, Contributing Writer | Dec 18, 2017 | Solution Spotlight
PROS Opportunity Detection is a new SaaS solution in the PROS SellingPRO portfolio that is designed to help companies drive sales growth by uncovering trends in buying behavior. The solution enables companies to uncover new growth opportunities with existing customer...
by Brian Anderson | Dec 18, 2017 | Financial News
Leadspace, an audience management platform for marketing and sales, announced it has raised $21 million in a Series C funding round led by Arrowroot Capital and JVP. The funding positions the company to continue growing its AI product offerings and customer base...
