by Brian Anderson | Sep 28, 2017 | Industry News
New research from the Content Marketing Institute (CMI) and MarketingProfs shows that 80% of B2B content marketers agree their organization is focused on building audiences for their brand. The study, titled: B2B Content Marketing 2018: Benchmarks, Budgets and...
by Andrew Fegley, Remarketable | Sep 27, 2017 | Blog
I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest as the media relayed the report’s findings: Google paid search spend went up 23% in Q2 2017. This shows that CMOs are heavily investing in paid search with...
by Brian Anderson | Sep 26, 2017 | Industry News
Act-On Software has unveiled a new package for SugarCRM customers that is designed to streamline their customer engagement tactics and orchestrate campaigns based on deeper insights. The Act-On for Sugar bundle includes: A native CRM integration to help...
by Klaudia Tirico | Sep 25, 2017 | Solution Spotlight
HubSpot Content Strategy is a tool designed to help marketers adapt their content creation to the way modern search engines and modern buyers work today. Through creating, optimizing and measuring topic-based content, the tool aims to enable businesses to build...
by Jessica Hawthorne-Castro, Hawthorne Direct | Sep 22, 2017 | Demanding Views
Editor’s Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part 1 can be viewed here. Marketers and advertisers have forever been in the business of figuring out what people want, and more importantly, figuring out...
by Klaudia Tirico | Sep 22, 2017 | Industry News
Review platform TrustRadius has secured $5.5 million in Series B funding. The round was left by LiveOak Venture Partners with ongoing participation from Mayfield. To date, the company has raised $13 million. With the new funding, TrustRadius plans to invest in new...
by Klaudia Tirico | Sep 21, 2017 | Industry News
HubSpot has announced it has acquired Motion AI, a cross-platform technology that enables users to create chat bots for their websites via SMS, Facebook Messenger, Slack and more. The company said the Motion AI technology will be incorporated into the HubSpot platform...
by Brian Anderson | Sep 20, 2017 | Blog
Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of driving ROI — and being able to prove it — leaves many companies still struggling. I got a chance to check out the latest research from Dun & Bradstreet, which...
by Todd Wasserman, Contributing Writer | Sep 20, 2017 | Industry News
The regulatory tide over the past few years has expanded individuals’ privacy rights on a global level and has put the onus on email marketers to be more deliberate in their handling of users’ personal data. Canada’s Anti-Spam Legislation (CASL) and...
by Brian Anderson | Sep 19, 2017 | Industry News
Salesforce announced three new features within its Sales Cloud offering, including a new AI-powered solution designed to use a company’s historical CRM data to take the guesswork out of forecasting. Called Einstein Forecasting, Salesforce stated that the...
by Klaudia Tirico | Sep 18, 2017 | Solution Spotlight
Uberflip AI is designed to give marketers the ability to fuse the art of marketing with the power of artificial intelligence. The solution aims to help marketers recommend content to their audiences. The company said its AI-based recommendation engine creates deeper...
by Klaudia Tirico | Sep 18, 2017 | Industry News
Sales engagement platform provider ClearSlide has announced the launch of Orion, a functionality designed to guide sales reps to relevant content that enables their efforts within ClearSlide, Outlook, Gmail and Salesforce. Orion aims to provide sales leaders with the...
