by Klaudia Tirico | Sep 22, 2017 | Industry News
Review platform TrustRadius has secured $5.5 million in Series B funding. The round was left by LiveOak Venture Partners with ongoing participation from Mayfield. To date, the company has raised $13 million. With the new funding, TrustRadius plans to invest in new...
by Klaudia Tirico | Sep 21, 2017 | Industry News
HubSpot has announced it has acquired Motion AI, a cross-platform technology that enables users to create chat bots for their websites via SMS, Facebook Messenger, Slack and more. The company said the Motion AI technology will be incorporated into the HubSpot platform...
by Brian Anderson | Sep 20, 2017 | Blog
Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of driving ROI — and being able to prove it — leaves many companies still struggling. I got a chance to check out the latest research from Dun & Bradstreet, which...
by Todd Wasserman, Contributing Writer | Sep 20, 2017 | Industry News
The regulatory tide over the past few years has expanded individuals’ privacy rights on a global level and has put the onus on email marketers to be more deliberate in their handling of users’ personal data. Canada’s Anti-Spam Legislation (CASL) and...
by Brian Anderson | Sep 19, 2017 | Industry News
Salesforce announced three new features within its Sales Cloud offering, including a new AI-powered solution designed to use a company’s historical CRM data to take the guesswork out of forecasting. Called Einstein Forecasting, Salesforce stated that the...
by Klaudia Tirico | Sep 18, 2017 | Solution Spotlight
Uberflip AI is designed to give marketers the ability to fuse the art of marketing with the power of artificial intelligence. The solution aims to help marketers recommend content to their audiences. The company said its AI-based recommendation engine creates deeper...
by Klaudia Tirico | Sep 18, 2017 | Industry News
Sales engagement platform provider ClearSlide has announced the launch of Orion, a functionality designed to guide sales reps to relevant content that enables their efforts within ClearSlide, Outlook, Gmail and Salesforce. Orion aims to provide sales leaders with the...
by Anil Kaul, Absolutdata | Sep 18, 2017 | Demanding Views
When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become close to...
by Klaudia Tirico | Sep 15, 2017 | Industry News
Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital marketers to automatically trigger relevant, one-off emails...
by Klaudia Tirico | Sep 14, 2017 | Industry News
InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists...
by Ariella Brown, Contributing Writer | Sep 13, 2017 | Industry News
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM Corp. and author of Voice of the Customer Marketing, stated that...
by Klaudia Tirico | Sep 13, 2017 | Industry News
Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets,...
