by Terry Moffatt, Editor, Channel Marketer Report | Aug 9, 2017 | Industry News
While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet to win much support from many CMOs. That could be a problem for many of the large and small businesses that are counting on partner...
by Brian Anderson | Aug 9, 2017 | Blog
I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen...
by Klaudia Tirico | Aug 8, 2017 | Solution Spotlight
Wistia, an internet video hosting and analytics company, has integrated with Marketo to help marketers gain a complete view of prospects’ engagement with video content. This insight becomes actionable when combined with the automation, reporting and scoring...
by Klaudia Tirico | Aug 8, 2017 | Industry News
ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to...
by Jamie Hardin, ON24 | Aug 8, 2017 | Demanding Views
The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a new Demand Unit Waterfall due to the ubiquity of ABM and all the...
by Brian Anderson | Aug 7, 2017 | Industry News
Bizible, a marketing attribution and planning solution, announced a new integration with LinkedIn Advertising that positions users to gain deeper insight into LinkedIn Advertising performance throughout the sales funnel. Through the integration, Bizible will...
by Matthew Halchak | Aug 7, 2017 | Industry News
Call intelligence company Invoca has released Signal AI, a new technology within the company’s Voice Marketing Cloud designed to analyze the context of phone conversations in real time, identifying customer behaviors and patterns. The release of Signal AI aims...
by Matthew Halchak | Aug 3, 2017 | Industry News
InsightSquared, a sales intelligence and analytics solution, partnered with LinkedIn’s Content and Research teams on a report that highlights the basic data and characteristics of three critical operations roles: sales operations, business operations and...
by Klaudia Tirico | Aug 2, 2017 | Blog
I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide...
by Klaudia Tirico | Aug 1, 2017 | Industry News
Wpromote, an independent digital marketing agency, has acquired B2B digital demand generation agency DemandWave to enhance its B2B offerings. Terms of the deal were not disclosed. LA-based Wpromote stated that it has been looking to expand its presence in the San...
by Brian Anderson | Jul 31, 2017 | Industry News
Node, an AI technology company, announced it has raised roughly $16 million in financing, including a funding round led by Avalon Ventures with participation from Mark Cuban, NEA and Canaan Partners. The company stated that the funding will be used to accelerate...
by Klaudia Tirico | Jul 31, 2017 | Solution Spotlight
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized ads and show their impact by connecting two marketing tech platforms: CRM and...
