by Klaudia Tirico | Aug 16, 2017 | Industry News
Great Hill Partners, a Boston-based private equity firm that focuses on investments in high growth mid-market companies, has announced the acquisition of B2B database software company ZoomInfo. Yonatan Stern, ZoomInfo’s CEO, stated that the acquisition will help...
by Brian Anderson | Aug 16, 2017 | Blog
Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead Nurturing & Acceleration Benchmark Survey reveal that B2B marketers...
by Klaudia Tirico | Aug 16, 2017 | Financial News
SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth. The company will use the series B round to support growth initiatives, including accelerating product development and...
by Klaudia Tirico | Aug 15, 2017 | Industry News
When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a new study from Econsultancy commissioned by Act-On Software. The research shows that only 27% firmly believe that the use of marketing automation has...
by Klaudia Tirico | Aug 14, 2017 | Solution Spotlight
The ON24 Prospect Engagement Profile is a set of data analytics designed to translate webinar engagement into actionable insights via the company’s webinar platform. The solution aims to help marketers better understand a customer’s buying intent and...
by Stephan Nobs, BrandMaker | Aug 11, 2017 | Demanding Views
Until recently, marketing departments could keep control over most of their content. Every communication was transmitted via an official spokesperson and every piece of collateral issued was approved by marketing and legal departments. That’s changing. The once...
by Brian Anderson | Aug 10, 2017 | Industry News
Openprise, a data orchestration solution provider, announced the launch of Openprise Data Marketplace, a solution designed to help users simplify their data collection and normalization processes with third-party vendors. As part of the Openprise Data Orchestration...
by Klaudia Tirico | Aug 9, 2017 | Industry News
Evergage, a real-time personalization platform, has raised $10 million in Series C funding. The round was led by Arrowroot Capital, which also led the company’s Series B round in early 2016, bringing total funding to $31.5 million. Additional investors include...
by Terry Moffatt, Editor, Channel Marketer Report | Aug 9, 2017 | Industry News
While the communication gap between direct sales and marketing organizations appears to be closing, partner programs have yet to win much support from many CMOs. That could be a problem for many of the large and small businesses that are counting on partner...
by Brian Anderson | Aug 9, 2017 | Blog
I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen...
by Klaudia Tirico | Aug 8, 2017 | Solution Spotlight
Wistia, an internet video hosting and analytics company, has integrated with Marketo to help marketers gain a complete view of prospects’ engagement with video content. This insight becomes actionable when combined with the automation, reporting and scoring...
by Klaudia Tirico | Aug 8, 2017 | Industry News
ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to...
