by Matthew Halchak | Jul 11, 2017 | Industry News
Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns...
by Matt Halchak, Contributing Writer | Jul 10, 2017 | Solution Spotlight
Qvidian is an enterprise-class RFP and proposal automation software that aims to help customers better their sales document processes and productivity. FEATURES/FUNCTIONALITY Qvidian’s software offers teams access to a full library of up-to-date and approved...
by Matthew Halchak | Jul 10, 2017 | Industry News
B2B research and advisory firm SiriusDecisions introduced its new Command Center platform, which is designed to enable marketers, sales and product leaders to drive organizational improvements and expand global coverage. The new platform aims to help users make...
by Peter Micciche, Certain | Jul 7, 2017 | Demanding Views
Today’s businesses are drowning in customer data. They’re collecting a near-infinite amount of information from more communication channels and touchpoints than ever before. So, from the customer’s perspective, companies should know who they are and...
by Matthew Halchak | Jul 7, 2017 | Industry News
Mobile advertising analytics company Marchex has announced both new integrations with Adobe Analytics Cloud. The new integrations aim to enable marketers to increase sales and retain customers by better understanding how customers and prospects interact with mobile ad...
by Matthew Halchak | Jul 6, 2017 | Industry News
DXC Technology, an end-to-end IT services company, announced the acquisition of Tribridge, an integrator of Microsoft Dynamics 365, and its hybrid solutions and advisory services affiliate, Concerto Cloud Services. Financial terms of the purchase were not disclosed....
by Matt Halchak, Contributing Writer | Jul 5, 2017 | Industry News
Merkle, a global performance marketing agency, announced its acquisition of Aquila Insight, a data analytics organization in the United Kingdom. Merkle aims to use Aquila Insight’s data analytics and technologies to boost its capabilities and scale in the U.K....
by Klaudia Tirico | Jul 5, 2017 | Blog
There is a shift taking place among B2B marketers, moving from simply driving leads to developing deeper dialogs with key decision makers. And marketers are also quickly realizing that true “dialog” can now be built with a product pitch. To create real conversations...
by Brian Anderson | Jul 5, 2017 | Industry News
Readers of Demand Gen Report are looking to learn more about how to properly engage with buying units in target accounts, position their marketing teams to tie marketing efforts to bottom line revenue, as well as incorporate new technology to give their company a...
by Terry Moffatt, Contributing Editor | Jul 5, 2017 | Industry News
Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging...
by Matt Halchak, Contributing Writer | Jul 3, 2017 | Solution Spotlight
The LookBookHQ Intelligent Content Platform is designed to help marketers maintain buyer attention by recommending relevant content based on past behavior while tracking how much content is being consumed to gain better insights into buyer intent....
by Matt Halchak, Contributing Editor | Jun 30, 2017 | Industry News
A new report from online marketing platform GetResponse and the Content Marketing Institute revealed that 39% of content marketers source their content on an ad hoc basis for automated email marketing campaigns. The report surveyed more than 2,500 global content...
