by Debbie Qaqish, The Pedowitz Group | Jun 30, 2017 | Demanding Views
Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer-driven digital world and finding new ways to grow revenue through a...
by Matthew Halchak | Jun 29, 2017 | Industry News
Webinar marketing platform ON24 launched its Prospect Engagement Profile, which is designed to translate webinar engagement into intelligence. This is intended to help marketers better understand a customer’s buying intent and deliver that knowledge to their...
by Matt Halchak, Contributing Writer | Jun 28, 2017 | Industry News
The stakes are increasingly high for decision makers involved in business-to-business purchases of solutions and services. As the long-term implications of investments, implementations and integrations are evaluated and scrutinized, organizations are increasingly...
by Alicia Esposito, Content4Demand | Jun 27, 2017 | Blog
We’ve all been there before. We spend weeks — even months — developing a piece of content. And we do all the right things: we receive buy-in from all key stakeholders, interview subject-matter experts, conduct extensive research and collaborate with design to...
by Matthew Halchak | Jun 27, 2017 | Industry News
RedPoint Global unveiled new master data management (MDM) capabilities to its Customer Data Platform, designed to help users refine and improve data, engage with customers across all touchpoints and empower businesses to create accurate and comprehensive data...
by Matthew Halchak | Jun 27, 2017 | Solution Spotlight
Sigstr, a web app that markets through email signatures, released a new account-based marketing (ABM) functionality designed to give customers the ability to target specific accounts, industries and regions with content tailored to each audience....
by Matthew Halchak | Jun 27, 2017 | Industry News
CRM solutions provider SugarCRM has launched “Hint,” the debut product from the company’s Relationship Intelligence product line, which is designed to help build better relationships with accurate buyer and account insights. Hint positions users to...
by Kristina Cleary, Ceridian | Jun 23, 2017 | Demanding Views
Every merger or acquisition is different, but one thing is common to them all: the essential role of marketing in determining how the new entity will be portrayed and received. Get your post-merger marketing strategy right and the M&A has a better chance to...
by Matt Halchak, Contributing Writer | Jun 23, 2017 | Industry News
Brainshark, a SaaS-based enablement and readiness solutions provider, has unveiled an integration with Microsoft Dynamics 365. The integrations will allow Microsoft Dynamics users to view and leverage sales training and onboarding content easily. It is designed to...
by Klaudia Tirico | Jun 21, 2017 | Industry News
Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they’re being treated completely wrong. “Our research is still finding that B2B marketers—while they may spend a big slice of their marketing budget on...
by Brian Anderson | Jun 21, 2017 | Blog
When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over...
by Matthew Halchak, Contributing Writer | Jun 20, 2017 | Industry News
KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within its LIVE Leads platform. The new feature is designed to allow B2B marketers to optimize their account-based marketing (ABM) strategies using...
