by Andrew Gaffney | May 17, 2017 | Industry News
The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions Summit 2017 in Las Vegas, that iconic framework was transformed to...
by Brian Anderson | May 17, 2017 | Industry News
The latest installment of the annual State Of Inbound Marketing from HubSpot showed a disconnect between how the C-suite and its managers view the company’s sales and marketing relationship. The study revealed that 31% of C-level executives say their teams are...
by Andrew Gaffney | May 16, 2017 | Blog
There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention. In the book “Top Of Mind,” written by Influence...
by Klaudia Tirico | May 16, 2017 | Industry News
TechTarget, a technology media company which also sells data analytics services, has announced the latest release of its IT Deal Alert Priority Engine, a SaaS-based purchase intent insight platform, during the SiriusDecisions Summit in Las Vegas. The release features...
by Klaudia Tirico | May 15, 2017 | Solution Spotlight
Insights Enterprise by InsideView brings targeting intelligence directly into Microsoft Dynamics CRM and 365, whether online or on-premises, as if it was a native part of the application. Targeting Intelligence is designed to deliver company and contact data, news and...
by Lauren Mead, Chief Marketing Officer, TimeTrade | May 15, 2017 | Demanding Views
Too often, a prospective customer visits a company’s website outside of normal business hours. Whether it’s early morning, late evening, over the weekend or on a holiday, businesses hear from prospective customers when there’s no one available to...
by Brian Anderson | May 15, 2017 | Industry News
Terminus, an account-based marketing (ABM) platform, announced it has raised $10.3 million in a Series B round intended to expand its product and employee base. The company also unveiled a partnership with KickFire, an IP address intelligence identification company,...
by Brian Anderson | May 12, 2017 | Industry News
Radius, a B2B data and intelligence company, unveiled new integrations across data management providers (DMPs), Facebook, Google AdWords and Twitter. The integrations are designed to enable users to connect existing email, direct mail, telesales and other existing...
by Brian Anderson | May 11, 2017 | Industry News
Oracle announced it has launched its API Platform Cloud Service, which is designed to help companies gain deeper insight into their current APIs to better investments and maximize effectiveness. The company said that the new service combines Oracle’s API...
by Brian Anderson | May 10, 2017 | Blog
If you (like me) thought that the marketing technology landscape was going to begin consolidating as tech users searched for a healthy balance of integrated technology—you were sadly mistaken. In all, there are more than 5,300 technology solutions according to the...
by Brian Anderson | May 9, 2017 | Industry News
Seismic, a sales enablement solution provider, announced it has launched Seismic NewsCenter. The company said that this new offering is designed to provide B2B sales reps a resource for real-time content and buyer insights to enhance buyer engagement. At large...
by Brian Anderson | May 8, 2017 | Industry News
The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users match content offerings with specific buyer behaviors. Offered as a subscription service, Lead Essentials is designed to allow users to search across...
