by Klaudia Tirico | May 1, 2017 | Solution Spotlight
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility into buyers and their behaviors. For Sales Management, the product provides streamlined workflows to optimize Sales Pipeline and Deal Review...
by Steve Heuring, Audienz | Apr 28, 2017 | Demanding Views
In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B technology spending...
by Brian Anderson | Apr 28, 2017 | Industry News
ZenIQ, an account-based marketing (ABM) orchestration platform, announced new integrations with Salesforce CRM, Marketo, Oracle Eloqua, HubSpot and Salesforce Pardot to help users better connect account data across platforms. The integrations position users to...
by Klaudia Tirico | Apr 27, 2017 | Industry News
Image: SiriusDecisions B2B research and advisory firm SiriusDecisions has announced the winners of its Programs of the Year and Return on Integration (ROI) Awards, which will be presented at the 12th annual SiriusDecisions Summit, May 16 through 19 in Las Vegas....
by Brian Anderson | Apr 26, 2017 | Industry News
Image: @OracleMktgCloud on Twitter Oracle announced a variety of new features and tools within its Customer Experience Cloud Suite, including new chatbot and adaptive artificial intelligence (AI) capabilities. Unveiled at Oracle’s Modern Marketing...
by Brian Anderson | Apr 26, 2017 | Industry News
With buyers continuing to become more empowered and demanding, companies are rethinking their marketing strategies to drive one-to-one engagement fueled by detailed buyer behavioral data. At Marketo’s annual Marketing Nation Summit in San Francisco, speakers...
by Andrew Gaffney | Apr 26, 2017 | Blog, Industry News
One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week is around data-driven marketing and the power of insight to know every customer. To gain further insight into how the “power of insight” is impacting...
by Brian Anderson | Apr 25, 2017 | Industry News
Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account data, as well as enhance account engagement across channels. The company also unveiled new user interface (UI) updates to its marketing engagement...
by Brian Fravel, Veelo | Apr 24, 2017 | Demanding Views
The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the not-so-distant past, the sole goal of many B2B marketers was focused on building awareness, creating desire and generating leads. Once initial interest was...
by Klaudia Tirico | Apr 24, 2017 | Industry News
BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed to help marketers better predict which marketing investments lead to revenue. The company said the new offering builds on its...
by Klaudia Tirico | Apr 24, 2017 | Solution Spotlight
GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build...
by Brian Anderson | Apr 21, 2017 | Industry News
Oracle announced that it has agreed to acquire Moat, a digital measurement cloud company. The price of the deal was not disclosed. The company said that Moat CEO Jonah Goodhart and his team will become a subsidiary under Oracle’s Data Cloud offering. The...
