by Klaudia Tirico | Mar 31, 2017 | Industry News
Get Smart Content, a cross-channel personalization platform, has announced a partnership with B2B intent data aggregator Bombora. The two companies are joining forces to deliver a new intent-based marketing personalization solution called Audience Insights....
by Debbie Qaqish, The Pedowitz Group | Mar 31, 2017 | Demanding Views
Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can demonstrate any credible financial results. Marketing is stuck and must hit the reset button to get out of its own quagmire. Throughout my career working with hundreds of B2B...
by Brian Anderson | Mar 30, 2017 | Industry News
Research from GetResponse also shows a limited use of marketing automation attributed to budget constraints Marketing organizations still have room for growth in their email targeting and marketing automation initiatives, according to new research from GetResponse and...
by Brian Anderson | Mar 29, 2017 | Industry News
BrandMaker, a marketing technology provider, announced it has launched its Customer Engagement Cloud. This new platform is designed to enable marketers to deliver personalized content based on where prospects are in the customer journey. The company said it also...
by Carol Krol | Mar 29, 2017 | Blog
Account-based marketing (ABM) has become a powerful way for B2B marketers to connect with their most valuable customers and prospects, and many companies are beginning to implement it throughout the organization. The latest buzz around artificial intelligence (AI),...
by Klaudia Tirico | Mar 29, 2017 | Case Studies
National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to help the company proactively plan and better connect investments with its go-to-market strategy and gain better insights...
by Carol Krol | Mar 28, 2017 | Industry News
Radius announced it is making its B2B contact and account data consortium, The Network of Record, available to all customers of the Radius Revenue Platform, its software platform. Prior to the announcement, Radius clients were charged for data based on their needs....
by Klaudia Tirico | Mar 27, 2017 | Solution Spotlight
The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM...
by Harry Mills, The Aha! Advantage | Mar 24, 2017 | Demanding Views
Ultimately, customers buy from the seller who offers the best value. Yet salespeople who are seen by buyers as value-multipliers are as rare as pink diamonds. So, what are the salespeople who fail to generate value doing wrong? For a start, the vast majority continue...
by Klaudia Tirico | Mar 24, 2017 | Industry News
B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according to a study published by Openprise, a data automation solutions provider. The 2017 B2B Data Market Industry Report, which surveyed 175...
by Brian Anderson | Mar 23, 2017 | Industry News
Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as the company’s first CMO. In her new position, Bullock is tasked with leading the company’s marketing initiatives to accelerate...
by Brian Anderson | Mar 22, 2017 | Industry News
Adobe announced the launch of its new Experience Cloud, which will integrate with the company’s Creative and Document Cloud offerings to better the customer experience. The company also unveiled updates throughout its cloud offerings, including enhancements to...
